Artika Horizon Primary Function: Oroloho ea letsohong by Albert Rakhimzhanov

Artika Horizon Primary Function: Oroloho ea letsohong by Albert Rakhimzhanov is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Mekgabiso Competition Category.

SileveraMekgabiso· 2021

Artika Horizon Primary Function: Oroloho ea letsohong

by Albert Rakhimzhanov

Client: ARTIKA Design

Moputso oa Silevera oa A' Design Award Winner in Mekgabiso Category

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Colors

The Design

About Artika Horizon Primary Function: Oroloho ea letsohong

Artika Horizon ke oroloho ea letsohong e ka boetseng ea nkuoa ka pokothong kapa ea roaloa molaleng. Khoele e leng lehokelong e nkela sebaka sa likarolo tse tloaelehileng tsa lehokelo, e fa oroloho sebōpeho se bonolo le se tšepahalang. Lehokelo le koaloa ka sekomo se ikhethileng, 'me sekomo se fetola oroloho ho ba pendente e ka feheloang molaleng kapa ea tlamelloa liaparong. Setsheho se entsoe ka tšepe 'me se lekana bophara ba 43 mm le botebo ba 9 mm. Tlhahiso e reriloe ka mokhoa oa additive manufacturing kapa CNC milling. Sebōpeho se ile sa susumetsoa ke lesoba le letšo (black hole) le event horizon ea lona, 'me khoele e tšoantšetsa sebaka se kobehang ho pota nako.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Artika Horizon Primary Function: Oroloho ea letsohong ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Artika Horizon Primary Function: Oroloho ea letsohong e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Artika Horizon Primary Function: Oroloho ea letsohong ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A wrist watch with a cord on the strap. The watch can be worn on the wrist, or as a stopwatch in a pocket or around the neck. Unlike conventional straps, the construction of Horizon watches is simpler and more reliable, there is literally nothing to break.
Dimensions & Packaging: The watch diameter is 43 mm and the depth is 9 mm
Tags: Watch, Stopwatch, Time, Accessory, Gadget, Device.
Production Technology: The dimensions of a real quartz movement were used in the development of this project. Body material - metal, assumed production technologies - additive manufacturing or CNC milling. This is justified by the small circulation and the complexity of the design.
Design Challenge: The most difficult thing in this project is the symbiosis of two global tasks, namely: the need to match the brand and integrate another global theme. Such conditions create many restrictions that can alienate a large segment of consumers. To make a product with a complex meaning, which would be interesting, including for an ordinary inexperienced user, it is necessary to offer him new, original functions. In this case, it is an opportunity to wear this watch not only as a wrist accessory
Research: The project started as part of a master's project and is part of a collaboration with the Barcelona-based design studio Anima. The task was to develop the concept of a wrist watch for the Artika brand. The main task of the project was to develop a watch that reflects the philosophy of Artik. Also, the idea of the project is the theme of space and time and an attempt to reflect them in the form of a wristwatch. Attempting to integrate the mataphor into both form and function is the basic idea.
Inspiration: The Horizon watch is the final version of this project. This watches reflect the main ideas of the first iterations, which were inspired by the Black Hole and its event horizon, how space can bend under the influence of large forces. So in this watch - the cord symbolizes a space that bends around time beyond its control
Project Duration: The project started in September 2019 in St. Petersburg and ended in January 2020 in Saint-Petersburg
Operation Flow: The watch is put on the hand and pulled together with a special clip. This clip turns the watch into a pendant accessory that can be hung around the neck or tied to clothes. The crown is a separate piece due to its design. The crown is inserted into a special hole, after which the watch can be wound.
Team Members: Сurator: Kirill Rakitin
Customers: Ànima & Artika
Image Credits: Image #1: Creator Albert Rakhimzhanov, Main view, 2020.
Image #2: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #3: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #4: Creator Albert Rakhimzhanov, Detail view, 2020.
Image #5: Creator Albert Rakhimzhanov, Variations, 2020.