The Seeds Of Faith Lengolo la Kamohelo Univesithing ka Xianming Hu

Moralo oa The Seeds Of Faith Lengolo la Kamohelo Univesithing ka Xianming Hu ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Kgatiso le Media e Phatlaladitsweng.

KhautaKgatiso· 2021

The Seeds Of Faith Lengolo la Kamohelo Univesithing

ka Xianming Hu

Moreki: Beijing Forestry University

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Kgatiso

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #122141

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Seeds Of Faith Lengolo la Kamohelo Univesithing

Peo ea Tumelo ke sete ea lengolo la kamohelo univesithing e entsoeng bakeng sa Univesithi ea Meru ea Beijing. Sete ena e kenyelletsa lengolo la kamohelo, buka ea lintlha le tataiso ea ho ingolisa. Mefuta e mene ea lengolo e bontša mekhahlelo ea kholo ea semela: ho jala, ho mela, ho hola le ho atleha. Lengolo le botala bo lefifi 'me le nkile matheba a silevera le a khauta a emelang lipeo. Thepa ea sehlooho ke khatabokoso e putsoa e entsoeng ka pampiri ea litšila e sebelisitsoeng hape. Mekhabiso ea holim'a lengolo e entsoe ka mokhoa oa ho hatisa ka khauta le silevera e chesang, e leng se fokotsang tšebeliso ea enke ea khatiso. Moralo ona o bonahatsa setso sa univesithi.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

The Seeds Of Faith Lengolo la Kamohelo Univesithing ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. The Seeds Of Faith Lengolo la Kamohelo Univesithing e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. The Seeds Of Faith Lengolo la Kamohelo Univesithing e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.
Boholo le Phuthelo: Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm
Lithegi: Creative, Identifiable,Cultural,International,Interaction
Theknoloji ya Tlhahiso: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Phephetso ya Moralo: 1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees".
2-It combines the characteristics of Beijing Forestry University , differing from those of other universities.
3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters.
Dipatlisiso: Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance.
Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture.
Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers.
Results and Impact:
The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters.
Kgothaletso: Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.
Nako ya Projeke: The project started in April 2018 in Beijing and finished in July 2018 in Beijing.
Tsamaiso ya Mosebetsi: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Litlotla tsa Setshwantsho: Photographer Yong Yang，Dawu Zhao，Creator Xianming Hu，Image post-processing Xianming Hu