Georgia Primary Function: Setulo se Phahameng sa Seeta by Gaia Giladi and Elias Stahl

Georgia Primary Function: Setulo se Phahameng sa Seeta by Gaia Giladi and Elias Stahl is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Diforomo le Dihlahiswa tse Gatisitsweng ka 3D Competition Category.

SileveraKgatiso ya 3D· 2021

Georgia Primary Function: Setulo se Phahameng sa Seeta

by Gaia Giladi and Elias Stahl

Client: Hilos

Moputso oa Silevera oa A' Design Award Winner in Kgatiso ya 3D Category

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Colors

The Design

About Georgia Primary Function: Setulo se Phahameng sa Seeta

Georgia ke seeta se phahameng se entsoeng ka khatiso ea 3D. Sethala se kopanya insole, midsole, outsole le shank tsa setulo se tloaelehileng ka karolo e le 'ngoe e hatisitsoeng ka 3D. Mothamo oa mesh oa dijithale o hahiloe ka har'a sethala ho fana ka ts'ehetso e phaphamang, 'me mechine ea ka hare e lumella seeta sohle ho sebetsa joalo ka spring, e leng se fokotsang ho senyeha ha nako e ntse e ea. Fensetere e ka tlaase e lumella hore karolo e ka holimo e arohane le sethala, kahoo likarolo tsohle li ka boela li sebelisoa hape. Khatiso ea ho ipapisa le tlhoko e lumella mefuta e mengata ea boholo, ho tloha boholong ba 4 bo tšesaane ho ea boholong ba 14 bo pharaletseng.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Georgia Primary Function: Setulo se Phahameng sa Seeta ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Georgia Primary Function: Setulo se Phahameng sa Seeta e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Georgia Primary Function: Setulo se Phahameng sa Seeta ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Georgia represents a new way to make shoes, one that reintroduces the nuance and complexity of the craft but at the scale of mass manufacturing. It leverages 3D-printing to celebrate, rather than obscure, the hand of the maker, while delivering a completely circular product that is 100% recyclable. 3D-printing can be used for end-use commercial production capable of reinventing entire product categories and our connection with how we make and buy.
Dimensions & Packaging: We're able to offer this product in a much wider range of sizes than our competitors due to the nature of on-demand 3D printing. Therefore, our dimensions vary between sizes. They start at 21.2 cm in length by 7cm in width for our size 4 narrow, and go up to 29.6cm length x 11.4cm wide for our size 14 wide.
Tags: footwear, high heels, fashion, fashion footwear, 3D printing, sustainable fashion, circularity, circular fashion, shoes, sustainable design
Production Technology: The Georgia would not have been possible to make just 12 months ago. It is made possible by new forms of computer-aided generative design and a material substrate that was only commercialized last year. In this way it embodies so much of the promise of additive manufacturing, generative design tools, and material innovation that is coming together to reinvent entire product categories and question established industries. Footwear construction has not been seriously questioned since the 1870s, and as a result it is one of the most wasteful and inefficient industries on the planet. Empowering designers with some of the powerful tools we used for the Georgia can change that.
Design Challenge: Many of the capabilities required to build the Georgia either did not exist yet or had never been connected to one another. This meant that collaboration as well as humility by all parties was critical for any such undertaking. Engineers had to learn from shoemakers, and both had to listen to industrial designers experienced in generative design, in order for everyone to come together around a common, and ultimately successful, approach.
Research: The most critical challenge when working with additive manufacturing is narrowing your focus from a seemingly limitless field of options. We initially focused on validating material options and assembly techniques, quickly determining that powder fusion printing afforded the range and quality required for footwear construction. We were able to learn from some of the most innovative footwear developers in the world and explore a variety of lasting techniques before identifying the current string lasting form as an ideal use case for 3D-printing. While refining this assembly mechanism we prototyped in several materials simultaneously and worked with multiple digital design software, including some custom development, to reach the current form and function. The end product drew from a diverse set of expertise, from generative design to foot biomechanics – it can truly be seen as an industry collaboration.
Inspiration: We believe that 3D printing can enable mass craft - bringing the nuance and complexity of custom shoemaking but at the scale of mass manufacturing. It can reinvent our everyday products, celebrate the hand of the local maker or craftsperson, and enable a completely circular approach even in an industry that hasn't changed much for the past two centuries.
Project Duration: The development of the Georgia began in September 2019 and was finished in January 2021. It was conducted by HILOS and its partners in Portland, OR and has since travelled around the world, making appearances from Paris to San Francisco.
Operation Flow: This is a high heel shoe that has the same material properties as sneakers. Its 3D printed platform is flexible and has a digital mesh cushion built in that is springy and supportive. Internal mechanisms allow the entire shoe to act as a spring, reducing wear across its lifetime. The use of geometry makes for a far more comfortable experience for the end-user when compared to other shoes in the same category. In addition, an accessible window on the underside of the shoe allows for complete disassembly of the upper from the platform and recyclability of all parts.
Patents: SYSTEM AND METHODS FOR LASTING AN UPPER TO A 3D PRINTED PLATFORM. Patent application #63/015,214. Applicant is HILOS, INC. Inventors are Eric Folsom, Gaia Giladi, Elias Stahl.
Team Members: Designer: Gaia Giladi, Manager: Elias Stahl, Engineer: Eric Folsom, Footwear Biomechanics Specialist: Vladimir Chvorun and Footwear Design Advisor: Giovanna Cafaro
Image Credits: Image #1: Photographer Gaia Giladi, Georgia in Cognac, 2020. Image #2: Creator Rubyellen Bratcher, Woven Folk x HILOS, 2021. Image #3: Photographer Cole Becker, Hannah & Tucker, 2020. Image #4: Photographer Hannah Shea Grimmer, Bending Cognac Georgia, 2020. Image #5: Creator Kristine Claghorn, Georgia on Sheets, 2020. Video #1: Cinematography Cole Becker, Art Direction Hannah Shea Grimmer, How We Make Things Matters, 2020.