Steady Power Wire Art Mosebetsi wa Motheo: Kaho ea Bonono by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Mosebetsi wa Motheo: Kaho ea Bonono by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Bonono bo Botle le Diketso tsa Bonono Competition Category.

BoronseBonono bo Botle· 2022

Steady Power Wire Art Mosebetsi wa Motheo: Kaho ea Bonono

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Bonono bo Botle Category

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The Design

About Steady Power Wire Art Mosebetsi wa Motheo: Kaho ea Bonono

Mongolo oa Buka: Steady Power Wire Art ke kaho ea bonono e entsoeng bakeng sa pontsho ea letsatsi la tsoalo la k'hamphani. Kaho ena e sebelisa liwaea tsa koporo tse fanoeng ke moetsi oa liwaea le mabota a motlakase ho hlalosa sefate se seholo se emelang k'hamphani. Liketsahalo tse hlano tsa bophelo ba letsatsi le letsatsi li tsoa sefateng seo: kiosk ea bogobe, tafole ea lijo, terene, tempele, le mohlaha. Khanya e fetohang le puo e phethiloeng ea seea-le-moea li tsamaisana le meaho ea liwaea, ha meriti ea liwaea eona e oela leboteng le marulelong. Mosebetsi ona o akaretsa lebala la limithara tse 281 tse felletseng 'me o bontsha kamoo motlakase o tšehetsang bophelo ba letsatsi le letsatsi ba batho ba tloaelehileng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Steady Power Wire Art Mosebetsi wa Motheo: Kaho ea Bonono ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Steady Power Wire Art Mosebetsi wa Motheo: Kaho ea Bonono e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Steady Power Wire Art Mosebetsi wa Motheo: Kaho ea Bonono e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd