Doaba Dhaba Ts'ebetso ea Mantlha: Sepakete se sa Senyeng Tikoloho sa Lijo ka Akkshit Khattar

Moralo oa Doaba Dhaba Ts'ebetso ea Mantlha: Sepakete se sa Senyeng Tikoloho sa Lijo ka Akkshit Khattar ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dihlahiswa tse Tsitsitseng, Diprojeke le Botala.

BoronseSehlahiswa se Tsitsitseng· 2022

Doaba Dhaba Ts'ebetso ea Mantlha: Sepakete se sa Senyeng Tikoloho sa Lijo

ka Akkshit Khattar

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Sehlahiswa se Tsitsitseng

29,220

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #126449

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Doaba Dhaba Ts'ebetso ea Mantlha: Sepakete se sa Senyeng Tikoloho sa Lijo

Mongolo oa Buka: Doaba Dhaba ke mokhoa oa ho paka lijo o sa senyeng tikoloho, o hlophisitsoeng bakeng sa kichine ea maru India. Lijo tse ka sehlohong li pakoa ka li-handi, ke lipiso tsa letsopa tse entsoeng ka matsoho ke litsebi tsa selehae, li koaloa ka sekoaelo sa letsopa le lebole le tlangoang molaleng oa lona. Bohobe bo bataletseng joalo ka li-roti le li-naan bo phuthoa ka makhasi a nkga ea perekisi a sa tsoa khaoloa, a tlangoa ka thapo ea jute. Lintho tsena tse peli li kenngoa mokotleng o entsoeng ka pampiri e sebelisitsoeng hape. Lisebelisoa tsena li ka bola kapa li senyeha ka tlhaho, 'me li nkela sebaka sa polasetiki e sebelisoang hang feela. Ho fanoa ka lijo ho etsoa ka likoloi tsa motlakase ho fokotsa tšoaetso ea khabone.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Doaba Dhaba Ts'ebetso ea Mantlha: Sepakete se sa Senyeng Tikoloho sa Lijo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Doaba Dhaba Ts'ebetso ea Mantlha: Sepakete se sa Senyeng Tikoloho sa Lijo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Doaba Dhaba Ts'ebetso ea Mantlha: Sepakete se sa Senyeng Tikoloho sa Lijo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Boholo le Phuthelo: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Lithegi: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Theknoloji ya Tlhahiso: Handcrafted clay pots, Banana leaf & Recycled Paper
Phephetso ya Moralo: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Dipatlisiso: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Kgothaletso: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Nako ya Projeke: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Tsamaiso ya Mosebetsi: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.