Moralo oa Future of Banking Litšoantšo Tsa Motsamao O Hlalosang ka Moree Wu ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Filimi, Vidio le Anime.
SileveraFilimi· 2022
Future of Banking Litšoantšo Tsa Motsamao O Hlalosang
ka Moree Wu
Moreki: Julius Baer
Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Filimi
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #128313Moralo
Mabapi le Future of Banking Litšoantšo Tsa Motsamao O Hlalosang
Mme Wu o thehile video ena bakeng sa Julius Baer ho hlalosa mokhoa oa ho sebetsa oa sehlahisoa sa bona se secha sa dijithale bakeng sa motseteli oa bona ea ka bang teng. Ho tloha mohopolong, boardboard, moralo oa liforeimi tsa setaele ho ea ho animation, o ile a fumana mokhoa oa ho bona phapang lipakeng tsa phallo e boima ea mosebetsi, digitalization le mehla e mecha. O kentse lipapiso tse bonoang ho eketsa bo ikhethang. Monahano oa boiqapelo le mekhoa e sebelisitsoeng ho theha video e nang le pale e hlakileng ea pale le tse khahlang pono. Video ena e bontšitse bokamoso bo botle boo sehlahisoa se secha sa digital se tla se tlisa.
Kamohelo
Mabapi le Moputso oa Silevera oa A' Design Award
Future of Banking Litšoantšo Tsa Motsamao O Hlalosang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Future of Banking Litšoantšo Tsa Motsamao O Hlalosang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Future of Banking Litšoantšo Tsa Motsamao O Hlalosang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
- Boholo le Phuthelo
- 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way. - Lithegi
- Motion Graphics, Animation, Cel Animation, Styleframe, Video
- Theknoloji ya Tlhahiso
- Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
- Phephetso ya Moralo
- The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself. - Dipatlisiso
- This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
- Kgothaletso
- All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
- Nako ya Projeke
- The project started in December 2019 in New York and finished in March 2020 in New York.
- Tsamaiso ya Mosebetsi
- All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
- Litho tsa Sehlopha
- Moree Wu
- Litlotla tsa Setshwantsho
- Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
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