Moralo oa Chick Coin Mosebetsi wa Sehlooho: Papatso e Metjhinyeng (Animated Advertisement) ka Jp Space Studio ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Filimi, Vidio le Anime.
BoronseFilimi· 2022
Chick Coin Mosebetsi wa Sehlooho: Papatso e Metjhinyeng (Animated Advertisement)
Moreki: JP SPACE Studio
Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Filimi
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #133031Moralo
Mabapi le Chick Coin Mosebetsi wa Sehlooho: Papatso e Metjhinyeng (Animated Advertisement)
Mongolo wa Buka: Chick Coin ke papatso e metjhinyeng e entsoeng bakeng sa sethala se kopanyang baithuti le mesebetsi ea nako e itseng naheng ea Taiwan. Filimi ena e nka metsotso e mashome a mane ka bophahamo bo felletseng ba High Definition ka li-frame tse mashome a mabeli a metso e mene ka motsotso. Baemeli ba babeli ba khoebo (brand characters) ba bona mathata a lichelete a baithuti a bontšoang skrineng sa thelevishene. Ka mor'a moo, sekhutlo sa lichelete se hlollang (magic coin slot) se isa baemeli bana lefatšeng le se nang matšoenyeho le le nang le boithabiso, 'me lefatše la nnete le boetse la fetoha. Metjhinyeho ena e kopanya moralo oa ka letsoho le software ea meralo ea dijithale le ea ho kopanya (compositing). Leano le qabolang le litšoantšo tse hlollang li reretsoe ho hokahanya khoebo ena le babatlisisi ba bacha.
Kamohelo
Mabapi le Moputso oa Boronse oa A' Design Award
Chick Coin Mosebetsi wa Sehlooho: Papatso e Metjhinyeng (Animated Advertisement) ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Chick Coin Mosebetsi wa Sehlooho: Papatso e Metjhinyeng (Animated Advertisement) e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Chick Coin Mosebetsi wa Sehlooho: Papatso e Metjhinyeng (Animated Advertisement) e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- Boholo le Phuthelo
- 1920 x 1080px(FHD) / 40s / 24fps
- Lithegi
- Animation, Illustration, Motion, Money, 2D, Advertising
- Theknoloji ya Tlhahiso
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- Phephetso ya Moralo
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- Dipatlisiso
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- Kgothaletso
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- Nako ya Projeke
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- Tsamaiso ya Mosebetsi
- It's a video with no interaction or special operative instructions.
- Litho tsa Sehlopha
- Director: Chen-Han Chiang
Producer:Sunkaikai
Art Director:Hsuan-Yu Hsu
Ideation:Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard:Hobei
Graphic Design:Both Li
Lead Motion Design:Hobei
Motion Design:Yi Hsuan, Lin
Lead Cel-Animator:Both Li
Cel-Animator:TJ Wang, kokko lin
Singing:Apay Chi, Ping Hsu
Lyrics:Apay Chi
Composer:Apay Chi
Music production:Ping Hsu - Litlotla tsa Setshwantsho
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
E Tshehelitsweng
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