Memphis Setulo Se Menoang by Nora Voon is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Fenitjhara Competition Category.

TšepeFenitjhara· 2022

Memphis Setulo Se Menoang

by Nora Voon

Client: Noda Designs

Moputso oa Tšepe oa A' Design Award Winner in Fenitjhara Category

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Colors

The Design

About Memphis Setulo Se Menoang

Moqapi o bonolo empa o le bokhabane o entsoe ka letsoho ka tšepe e sa keneng mafome e entsoeng ka phofo. E bululetsoe ho tsoa ho paperclip le lipompong tsa bongoana, ke setulo se phuthoang se phuthehang se nang le moralo o hloekileng haholo le o fokolang oa foreimi. Sepheo ke ho etsa setulo se phuthoang se lebisang tlhokomelo ho lintlha tse kang li-screw tse pepenene tsa koporo le groove ho pholletsa le foreimi ea setulo. Boemo bo bonolo haholo 'me bo entsoe ka boomo ho etsa hore bo shebahale eka ke setšoantšo sa line, kahoo se hulela sebali ho sheba lintlha. Setulo se ka behoa habonolo kapa se phuthetsoe bakeng sa thomello e kholo

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Memphis Setulo Se Menoang ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Memphis Setulo Se Menoang e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Memphis Setulo Se Menoang e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a stackable folding chair that has a very clean and minimal frame design. The idea is to make a folding chair that has attention to details like the exposed brass screws and the groove throughout the frame of the chair. The profile is very simple and was designed intentionally to make it look almost like a line drawing therefore draws the viewer to look closer at the details. Memphis can be easily flat packed or stacked for large shipment orders and easy for storage as you can hang them on the wall when not using to save space.
Dimensions & Packaging: W410 x D400 x H815 mm
Tags: folding chair, chair, patio chair, bistro chair, cafe chair, powder coated
Production Technology: Memphis chair is made using stainless steel and has rust proof powder coating. The frame is very simple with a groove in the middle and anchored together using the brass screws and fittings. Collapsible into a flat surface so that it is easy for shipping. For storage, it can be stored laid flat and stacked or it can be hung on a wall to save space. The reason for not having a back rest because I wanted to have a design that is very minimal as folding chairs should be and wanted the form to take centre stage with the idea that it can look almost transparent in a way. The missing back rest does not effect the comfort of the chair.
Design Challenge: The hardest part of this creative challenge is making sure that the frame is strong enough to support the chair - that is why stainless steel came to mind which is a solid and strong material to work with and if painted correctly with powder coating, it can minimize on corrosion. Using stainless steel means the cost is higher but still doable for a mid range product. We showed it on social media and the response was great with lots of enquiries on this product and also a manufacturer in New York wanted to produce them.
Research: When we were working on a commercial project recently and we realized there aren't any good looking fun folding chairs that are good for commercial use such as cafes, bistros, or even public spaces. I embarked on finding a solution for this but also wanted to make sure it can be easily shipped in a flat pack format. We spoke to a few manufacturers and because of the groove we wanted to make sure the corrosion is at a minimal since we wanted this to be a contract furniture which is why the frame is rounded so that accumulation of water is not possible. I used colours that are bright ad cheerful because most folding chairs are either white or silver/chrome finish, I wanted the chair to be fun and exciting which can brighten any interior or exterior.
Inspiration: The Memphis chair is an updated modern take on the folding chair. The simple yet elegant design is handcrafted in rustproof stainless steel in powder coated finish. Inspired from a paperclip and childhood candies, I wanted to create a folding chair that is minimal but yet substantial with attention to detail like the grooves around the chair frame. Anchored together with exposed brass fittings and screws for that extra special touch. The chair is stackable, therefore making it easy for storage (hung) and comes in 5 colours and can easily be shipped in a flat pack.
Project Duration: I started this project out of necessity on January 11th 2022 and did some research on materials, forms and fittings throughout for 2 weeks. The design concept was done in Toronto, Canada but manufacturing will be done in Indonesia.
Operation Flow: The operation is simple, folded chair can be operated using one simple movement by unfolding the chair. The ease of this chair and the simplicity of it makes it a timeless piece, and the fact that one can hang it on a wall to reduce storage space is ideal for small apartments or homes.
Team Members: Nora Voon
Image Credits: Images #1 to #5: render by Katie Zhang
video credit: Katie Zhang