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Vessi Animation Product Animation: Papiso ea Sehlahisoa by Mateus Morgan

Vessi Animation Product Animation: Papiso ea Sehlahisoa by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Filimi, Vidio le Anime Competition Category.


SileveraFilimi· 2022

Vessi Animation Product Animation: Papiso ea Sehlahisoa

by Mateus Morgan

Client: Morgan Studio

Moputso oa Silevera oa A' Design Award Winner in Filimi Category

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The Design

About Vessi Animation Product Animation: Papiso ea Sehlahisoa

Vessi Animation ke papiso ea papatso e entsoeng bakeng sa boot. Papiso ena e hlahisa sehlahisoa ka likarolo tsa tlhaho tse bonoang tse hokahanyang lieta le mokhoa oa bophelo ba moreki. Metsi a amana le likarolo tsa boot, ha maru a fana ka maikutlo a bobebe. Boot e ile ea entsoa ka mokhoa oa hard surface ho 3ds Max, ho sebelisoa linepe e le tšupiso, 'me li-texture tsa letlalo li ile tsa sebelisoa. Rendering e ile ea etsoa ka Redshift 'me litšisinyo tsa etsoa ka Houdini. Papiso ena e ile ea sebelisoa websaeteng ea sehlahisoa le mecheng ea litaba, ntle le mongolo o hlalosang.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Vessi Animation Product Animation: Papiso ea Sehlahisoa ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Vessi Animation Product Animation: Papiso ea Sehlahisoa e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Vessi Animation Product Animation: Papiso ea Sehlahisoa ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensions & Packaging
1920X1080
Tags
boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge
The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Duration
It toke around 2 months to finish
Operation Flow
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members
Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan

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