Tube Collection Primary Function: Pokello ea Mekotla ea Maeto by Nio Life

Tube Collection Primary Function: Pokello ea Mekotla ea Maeto by Nio Life is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Dikgabiso tsa Feshene le Maeto Competition Category.

SileveraSekgabiso· 2022

Tube Collection Primary Function: Pokello ea Mekotla ea Maeto

by Nio Life

Client: NIO Life

Moputso oa Silevera oa A' Design Award Winner in Sekgabiso Category

46,298
Verified Award Winner
Verify Award Status for #136358

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tube Collection Primary Function: Pokello ea Mekotla ea Maeto

Tube Collection ke mefuta ea mekotla ea maeto e etselitsoeng ho tlisa boiketlo le tšireletso ea lehae maetong a letsatsi le letsatsi. Pokello ena e kenyelletsa mekotla ea molaetsa, mekotla ea likhoele, mekotla e meholo le mekotla e roaloang mokokotlong ka boholo bo fapaneng, e finyellang litlhoko tse fapaneng tsa maeto. Sebōpeho se bululetsoe ke topallo ea likhukhutsana 'me se fana ka ponahalo e bonolo, e phuthelang. Moea o koaletsoeng ka hare o hlahisa boikutlo ba ho leketla, kahoo mokotla o mong le o mong o shebahala o sa imela leihlong. Lesela le ka ntle ke microfiber 'me karolo e ka hare ke k'hothone. Ho ile ha nkoa hloko e kholo tekanyong e khutšoanyane le lihakelong tse pharaletseng, tse behiloeng hantle.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Tube Collection Primary Function: Pokello ea Mekotla ea Maeto ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Tube Collection Primary Function: Pokello ea Mekotla ea Maeto e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tube Collection Primary Function: Pokello ea Mekotla ea Maeto ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The formed travel collection for NIO focuses on bringing the comfort and security of home with you as your move from A to B. It refers to your home space but also the key feature of the collection, bringing softness and protection.
Dimensions & Packaging: Multi dimensions
Production Technology: Fabric: microfiber; Lining: 100% cotton
Design Challenge: The challenge in the design was primarily to find an ideal dimension that would provide both mobility and capacity. While the bubble column-based form ensures a unique design, it also brings a unique technical challenge. The product needed to provide a pick-and-place point as wide as possible in an extremely compact body and to guarantee a pleasing external curve. The designers therefore paid particular attention to minimizing the size of the gaps and their location.
Research: Aligned with the NIO brand, the collection embodies a mobile, open, sustainable and positive future, utilizing the best practice in recycling and material technology. Taking cues from familiar interior spaces, the collection offers the comforts of home to the next generation, nomadic, eco-conscious NIO user.
Inspiration: The product is inspired by the common bubble column in life, with a unique soft and wrapping feeling. The air wrapped inside gives the user a sense of suspension, making the product less visually heavy. The series provides users with a metaphor about home, so that they can experience such comfortable feeling at any time.
Project Duration: Opening of the project in 2018/8, first sale in 2020/2.
Operation Flow: The series of products provide users with a variety of choices, including messenger bags, briefcases, Tote bags and backpacks, to meet the different travel needs of users.
Team Members: NIO Life
Tom Dixon