Max Setulo by Arthur Casas is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Fenitjhara Competition Category.

BoronseFenitjhara· 2022

Max Setulo

by Arthur Casas

Client: +55 Design

Moputso oa Boronse oa A' Design Award Winner in Fenitjhara Category

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Verified Award Winner

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The Design

About Max Setulo

Ho batla ho rarahana ho entsoeng ka mela e 'maloa e bile tšusumetso e kholo ea Max Chair. Ka moralo o hloekileng le mela e nepahetseng, sengoathoana sena ke karabelo ho phephetso ea sebopeho ka motsoako oa lisebelisoa. Khapetla ea fiberglass e bobebe ebile e tšesaane e lutse holim'a manonyeletso a tšepe a mane, ha e notletsoe botlaaseng (ka lilepe tse tšelang ka sebopeho sa X), 'me lehong la Sucupira le koahetse maoto. Setulo sa eona le backrest ke karolo ea molumo o ts'oanang, o koahetsoeng ke letlalo la tlhaho la Solana, ka lithuto tse ngata tsa ergonomy ho fumana li-curvature tse nepahetseng le lipono tse kopanetsoeng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Max Setulo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Max Setulo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Max Setulo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With clean design and precise lines, this chair is a response to a complex structural challenge with an innovative combination of materials. It has a light and slender fiberglass shell, resting over only four metallic support joints, while locked at the base, with certified wood covering the feet. Its seat and backrest are part of the same volume, covered in natural leather, with ergonomic curvature and compact visuals.
Dimensions & Packaging: 450 mm x 640 mm x 770 mm
Sucupira wood is certified with the Forest Stewardship Council (FSC), which guarantees high productivity in balance with nature and sustainable management of raw materials.
Solana leather comes from an industry with rigorous methods to trace and guarantee the origin from the analysis of satellite images - avoiding contributing to the Amazon deforestation.
The piece is certified by SENAI, which is validated by INMETRO (the institute that inspects products sold in Brazil).
Tags: Chair, Fiberglass, Brazilian wood, Aluminum, Leather, Brazilian design, Sculptural design
Production Technology: Several tests were carried out to support the thin fiberglass shell and achieve the ideal curvature and weight. For the structure, aluminum was chosen, as this metal was a lighter option among the materials tested - a steel chair would be much heavier. Developed by a Brazilian brand that bets on raw materials and national designers, the chair meets the purpose of development.
Design Challenge: The challenge was to synthesize such complexity in a few lines. Many studies were necessary to conceive a light, slender, minimalist chair with innovative materials and robust structure.
Research: The chair needed to achieve the ideal curvature and weight. Therefore, many molds were elaborated until the ideal volumetry of the fiberglass shell was found. Meanwhile, a robust but light structure was needed to support the delicate shape - and aluminum was the most appropriate material.
Inspiration: The search for a complexity synthesized in a few lines was the main inspiration for this piece. Its backrest and seat compose the same surface; the shell is sustained by four vertical supports, of different heights, and punctually connected. These, in turn, are connected at the basis by axes that cross each other in an X shape. To make this design viable, there was an intense study for the definition of materialities.
Project Duration: The Max Chair was presented at the launch of the mais55 Design brand in Sao Paulo in June 2020.
Operation Flow: Even though it is a slender structure, the materials choices guarantees strength - both fiberglass and aluminum. Supports up to 160 kg on the seat (on the edge) and 80 kg on the back, without deformation. The natural leather, which covers the shell, amplifies the durability of the product.
Team Members: Lead Designer: Arthur Casas
Image Credits: #1 Photographer Peu Campos - São Paulo 2020
#2 Photographer Peu Campos - São Paulo 2020
#3 Photographer Peu Campos - São Paulo 2020
#4 Photographer Peu Campos - São Paulo 2020
#5 Photographer Peu Campos - São Paulo 2020