Uncontrolled Love Mosebetsi oa Boemo ba Pōpae: Lets'olo la Phatlalatso ea Pontšo by Ziyue Hu

Uncontrolled Love Mosebetsi oa Boemo ba Pōpae: Lets'olo la Phatlalatso ea Pontšo by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Filimi, Vidio le Anime Competition Category.

TšepeFilimi· 2022

Uncontrolled Love Mosebetsi oa Boemo ba Pōpae: Lets'olo la Phatlalatso ea Pontšo

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

Moputso oa Tšepe oa A' Design Award Winner in Filimi Category

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Colors

The Design

About Uncontrolled Love Mosebetsi oa Boemo ba Pōpae: Lets'olo la Phatlalatso ea Pontšo

Taba ea Buka: Uncontrolled Love ke morero oa phatlalatso bakeng sa pontšo ea sechaba khahlanong le tlhekefetso ea lapeng. Morero ona o kenyelletsa websaete, poroko le video e phelisitsoeng. Pontšo ena e hlahisa litlamorao tse hlolang tsa tlhekefetso ea lapeng ho bana ka liketsahalo tsa sebele le mesebetsi ea bonono. Bahlahlobisisi ba bontšoa kamoo tšoaro e joalo e ka utlwisang bophelo ba mmele le monahano oa bana bohloko kateng. Mebala e tebileng le mokhoa oa ho taka o hlophisitsoeng ka hloko a khethiloe ho etsa hore molaetsa o be o tobileng le o hohang tlhokomelo. Sepheo se ikemiselitse ho thusa batsoali ho hlokomela mekhoa e kotsi ea ho ruta bana.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Uncontrolled Love Mosebetsi oa Boemo ba Pōpae: Lets'olo la Phatlalatso ea Pontšo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Uncontrolled Love Mosebetsi oa Boemo ba Pōpae: Lets'olo la Phatlalatso ea Pontšo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Uncontrolled Love Mosebetsi oa Boemo ba Pōpae: Lets'olo la Phatlalatso ea Pontšo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo