Bank of England Ho nka Ditshwantsho by Matteo Ruisi

Bank of England Ho nka Ditshwantsho by Matteo Ruisi is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Fotokherafi le Tshebetso ya Ditshwantsho Competition Category.

BoronseFotokherafi· 2022

Bank of England Ho nka Ditshwantsho

by Matteo Ruisi

Client: Bank of England

Moputso oa Boronse oa A' Design Award Winner in Fotokherafi Category

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Colors

The Design

About Bank of England Ho nka Ditshwantsho

E nngwe ya mesebetsi ya Banka ya England ke ho hatisa lipampiri tsa chelete. Dipampiri tsa chelete tsa British Pound Sterling di na le dikarolo tse fapaneng tse di etsang hore di be tse ikhethang. Ho nkuwa ha ditshwantsho tsa dipampiri tsena tsa chelete ho ile ha kenyelletswa e le karolo ya projeke e pharaletseng ya boitsebiso ba pono, leha ho le jwalo, lipampiri tsa chelete di ka etswa hape feela ha ho latelwa melao e thata. Ditshwantsho, tse nkilweng ka lensi ya macro, di supa dikarolo tsa tshireletso, batho, le botle ba tlhamo ya tsona. Ditshwantsho di ile tsa arolwa ka dihlopha tse 3: dihlopha tsa dipampiri tsa chelete, dintlha tse qaqileng, le tsa mohopolo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Bank of England Ho nka Ditshwantsho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Bank of England Ho nka Ditshwantsho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Bank of England Ho nka Ditshwantsho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimensions & Packaging: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tags: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Production Technology: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Design Challenge: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Research: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspiration: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Project Duration: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Operation Flow: Images for branded photography can be used on digital and print applications.
Patents: Bank of England
Team Members: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Image Credits: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell