DA26 Arch Mojana by Dash is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Dikgabiso tsa Feshene le Maeto Competition Category.

BoronseSekgabiso· 2022

DA26 Arch Mojana

by Dash

Client: Dash

Moputso oa Boronse oa A' Design Award Winner in Sekgabiso Category

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Verified Award Winner

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Colors

The Design

About DA26 Arch Mojana

DA26 Arch ke mojana o monyenyane o etselitsoeng banna le basali, o entsoeng bakeng sa maemo a tloaelehileng le a molaong. Mojana ona o na le mahlaahlela a fetolehang 'me o ka jarisoa ka letsoho, mahetleng, kapa o kentsoe ka lehare ho pholletsa le 'mele. Mokhoa o khethehileng oa kaho o pata boholo ba meroko, o etsang hore libaka tse bonahalang li hloeke, ha li ntse li boloka matla le tsitsipano ea meroko e bonahalang. Sebopeho sa oona se hlahisoa ke litšobotsi tsa meralo ea meaho (architecture). Mojana ona o entsoe ka letlalo le lesela la 'twili le kammiloeng ke litsebi tsa mesebetsi ea matsoho. Boholo ba oona ke lisentimithara tse 23.5 x 15.2 x 7 mme boima ba oona ke ligrama tse 395.

The Recognition

About the Moputso oa Boronse oa A' Design Award

DA26 Arch Mojana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. DA26 Arch Mojana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. DA26 Arch Mojana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A versatile, compact unisex bag with changeable straps for both casual and formal settings. Can be handheld, wear on the shoulder or across the body, the bag is designed as a universal gender item; can be worn by both men and women. The bag incorporate special technique that hides majority of stitchings for cleaner look, while still retaining the excellent strength and durability of typical stitchings.
Dimensions & Packaging: Dimensions: 23.5 x 15.2 x 7 cm
Weight: 395g
Materials: Leather & Combed Twill Fabric
Tags: DA26, Arch Bag, Bag, Leather, dash
Production Technology: DA26 Arch uses traditional leather craft combined with innovative detail design to hide majority of stitchings on the bag. The result is crisp, clean minimal surfaces while providing excellent strength and durability on par with visible stitchings. Its unique curves and crisp edge finishing also relies heavily on the expertise of skilled artisans to achieve a refined and consistent result.
Design Challenge: The primary challenges for DA26 Arch, lies in creating a universal gender design that evolves with the changing lifestyle requirement throughout the day. The key also lies in finding an ideal form factor that can offer both mobility and capacity that will make the bag practical in real life use.
Research: The research designing the DA26 Arch is centered on studying the lifestyle of specific target users. By observing 8 hand-picked users throughout their day (mixed gender, age between 18-34, living in the city and minimalist style) the designer was able to obtain an understanding of the user's lifestyle, carrying requirement, as well as style requirement as their lifestyle preference that evolves throughout the day; from commute to work and, subsequently, afterwork recreation.

A series of prototypes of Both the bag and accompanying accessories were then built and road-tested to help designer fine-tune the design, ensuring that the product is practical to use in the real world.
Inspiration: DA26 Arch bag aims to blur the line between "his" and "hers". Inspired by architectural features, the neutral form is woven seamlessly with functionality. The Arch bag is intended to be a versatile, unisex bag that adapts with user's lifestyle throughout the day; from formal workplace to smart casual look for an evening out. One bag that serves multiple looks.
Project Duration: The project began in late Mar 2021 and was subsequently completed for production in October 2021, available for retail at brick mortar stores in Bangkok and internationally online via dash. website.
Operation Flow: The bag can be opened with just one finger by simply sliding your finger between the bag and the flap to open. The bag will close itself once you let go of the enclosure. The strap can also be easily installed with dash. custom springbok system.
Patents: Trademark (2022) dash & dot co., ltd.
Team Members: Designer: Ms. Nuttida Kedjarun
Designer: Mr. Nont Pongpairoj
Image Credits: Image #1 Copyright (2022) dash & dot co., ltd.
Image #2 Copyright (2022) dash & dot co., ltd.
Image #3 Copyright (2022) dash & dot co., ltd.
Image #4 Copyright (2022) dash & dot co., ltd.
Image #5 Copyright (2022) dash & dot co., ltd.