In Chali Mosebetsi wa Mantlha: Pontsho e Kenyelletsang ea Tšebelisano by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Diketsahalo le Ditiragalo Competition Category.
TšepeKetsahalo· 2023
In Chali Mosebetsi wa Mantlha: Pontsho e Kenyelletsang ea Tšebelisano
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Moputso oa Tšepe oa A' Design Award Winner in Ketsahalo Category
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The Design
About In Chali Mosebetsi wa Mantlha: Pontsho e Kenyelletsang ea Tšebelisano
Mongolo oa Buka: In Chali ke pontšo e kenyelletsang ea tšebelisano e entsoeng bakeng sa lets'oai la seno sa tee sa Chali. Pontšo ena e nka tee e le sehlooho sa eona 'me e hlahisa lithaba, linōka, limela le makhasi a tee a Chaena ka ts'ebeliso ea projeksene ea dijithale le litsi tse utloelang tšoaro. Baeti ba tsamaea ka har'a sebaka seo mme ba iphumana ba le har'a tikoloho eo ka mokhoa o kenyelletsang. Sistimi ea monko e ntša monko oa tee, kahoo pontšo ena e utloisisoa ka pono, molumo le monko. Moralo ona o kopanya moetlo oa tee, bonono ba pono le mohopolo oa lets'oai leha e le leeto le le leng le tsoelang pele.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
In Chali Mosebetsi wa Mantlha: Pontsho e Kenyelletsang ea Tšebelisano ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. In Chali Mosebetsi wa Mantlha: Pontsho e Kenyelletsang ea Tšebelisano e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, In Chali Mosebetsi wa Mantlha: Pontsho e Kenyelletsang ea Tšebelisano e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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