Florencia Setulo Sa Phomolo by Camila Lerena

Florencia Setulo Sa Phomolo by Camila Lerena is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Fenitjhara Competition Category.

SileveraFenitjhara· 2023

Florencia Setulo Sa Phomolo

by Camila Lerena

Moputso oa Silevera oa A' Design Award Winner in Fenitjhara Category

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Colors

The Design

About Florencia Setulo Sa Phomolo

Setulo sa Florencia Lounge se na le foreimi e tsoelang pele e boreleli e nang le manonyeletso a seamless a zero. Ho etsa hore setulo se be bonolo ho aha ho fokotsa tlhoko ea lisebelisoa tse eketsehileng, hardware le litaelo. Letlalo le lekelitsoeng kapa k'hothone le fana ka sebaka se setle le se setle sa ho phutholoha. Lesela le hoketsoeng le its'etleha holim'a matla a khoheli ho ts'oara sets'oants'o, ho theha hammock e ikamahanyang le "contour" ea mosebelisi. Bonolo ba eona bo etsa hore nako ea bophelo ea setulo e tšoarelle nako e telele ho feta tse ngata, e ikamahanye habonolo ka kamoreng efe kapa efe le ho hloekisoa.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Florencia Setulo Sa Phomolo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Florencia Setulo Sa Phomolo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Florencia Setulo Sa Phomolo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Florencia Lounge Chair features a smooth continuous frame with seamless zero hardware joints. Making the chair simple to construct reduces the need for extra tools, hardware, and instructions. The hooked leather or cotton offers a comfortable and beautiful spot to unwind. The hooked cloth relies on gravity to hold the sitter,creating a hammock feel that adapts to the user's contour.Its simplicity makes the lifespan of the chair last longer than most,easily adapting into any room and cleaned.
Dimensions & Packaging: 939.8 mm x 889 mm x 1016 mm
Height of seat pan to ground : 431.8 mm
Height of arm rest to ground : 660.4 mm
Tags: Interchangeable, Hammock Chair, Lounge Chair, Seamless, Organic, Simple Design
Production Technology: Casted Aluminium Frame
Design Challenge: The hardest of designing the Florencia chair was deciding how the chair would allow for the fabric to hang downward to provide a slouchy hammock feel and still providing structural support in a seemingly thin and delicate design.
Research: The research process began with a mood board, where I researched interior design and orchids that would encase the sensation I wanted to demonstrate. Along with the overall aesthetic, there were points I wanted to raise regarding the lifespan of furniture and having furniture that adapts to a home with an easily interchangeable fabric that requires zero hardware.
Inspiration: The Ghost Orchid, native to South Florida is characterized by its lack of leaves, making it seem like it floats in mid-air. Latching onto tree bark with its roots and swing outward. With its swinging sepals and petals and the feeling of suspension of the levitating flower, the Florencia lounge chair encases this enchanting sensation. The seemingly seamless frame imitated the petals and their direction.
Project Duration: February 2022 and finished in May 2022 College for Creative Studies. Was exhibited at the College for Creative Studies Student Exhibition and Industry Day in May 2022.
Operation Flow: The user simply hooks their chosen fabric over the backrest and slits in the armrest and sinks into the hammock chair. Being able to easily remove the fabric means one can switch out or clean the fabric at ease as well as clean the casted aluminum frame to maintain its luminosity.
Team Members: Designer: Camila Lerena
Image Credits: All images: Camila Lerena