Zima Lieta tsa Letsatsi le Letsatsi by Saman Sabbaghi

Zima Lieta tsa Letsatsi le Letsatsi by Saman Sabbaghi is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Dieta le Dibotsu Competition Category.

SileveraDieta· 2023

Zima Lieta tsa Letsatsi le Letsatsi

by Saman Sabbaghi

Moputso oa Silevera oa A' Design Award Winner in Dieta Category

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Colors

The Design

About Zima Lieta tsa Letsatsi le Letsatsi

Zima ke seeta sa letsatsi le letsatsi se entsoeng ka matsoho se bululetsoeng ke Giveh, mosebetsi oa setso oa lieta oa Persia. Lebitso Zima le bolela ho tsamaea holim'a lefatše. Karolo e ka holimo e lohiloe ka matsoho ka lesela la nano, ho lateloa mokhoa oa setso oa ho loha o tsejoang e le Giveh-Baafi. Bokaholimo ba seeta le khoele ea seeta li entsoe ka motsoako oa cork o kopanyang likaroloana tsa cork le polyurethane. Bohlale ba maiketsetso bo sebelisitsoe ho fumana libopeho tse ncha tse thehiloeng holim'a Giveh ea khale le litšobotsi tse kholo tsa ergonomic. Sephutheloana se ka boela sa sebelisoa e le sebaka sa ho beha lieta.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Zima Lieta tsa Letsatsi le Letsatsi ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Zima Lieta tsa Letsatsi le Letsatsi e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zima Lieta tsa Letsatsi le Letsatsi ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zima, Is a handcrafted casual footwear which has been designed based on traditional shoe making in Persia that's called Giveh, Zima means Walk on the earth. This product Is a sustainable one with cork composite shoelace, Nano fabric for weaving upper part or socks, It also collaborates with Artificial Intelligence to indicate new form based on the old Giveh and main ergonomic features. In addition, the final package could be used as shoe rack and all products would be minted as NFT (Non fungible token) sneakers in Metaverse.
Dimensions & Packaging: For making new visual elements and forms, I used Artificial Intelligence beta (Midjourney), First step, the main keywords were given to Ai based on the goals of the project. Then, they were edited and modified through doodling and sketching. At the end, the process of 3D-modeling and rendering were finished based on the standards of Foot anthropometry. (Scale 1:1.5 of Size 40 - EU. for CAD and 3D Print, based on ISO standard of shoe last) (Scale up to Size 40 - EU. for Rendering and graphical presentation, based on ISO standard of grading pattern)
Tags: Handcrafted footwear, Woven footwear, Sustainable footwear, Cork sole, Bio-sneaker, Eco-footwear, Sustainability
Production Technology: Zima casual shoe consists of two main production method, First one refers to make Cork composite shoelace, In order to reach that, the Industry uses "Direct Injection Plastic Mold" but in this project the combination is 96% Cork granule and 6% PU (Polyurethane) to strengthen the sole part. The second one is about socks part or woven upper part, It called Giveh-Baafi that means weaving traditional Giveh which has been done by rural women for decades.
Design Challenge: Working with Artificial Intelligence beta (Midjourney), along with research process of Culture, Market, Sociology, in order to comprehend the taste of customers, were the most complicated elements.
Research: The most important tool in the field of study was verbal-visual (researcher-made questionnaire) and has benefited from the analysis of relevant experts (Delphi group). Also this project is looking forward to the interaction design, user-centered approach and Using analytical hierarchy process (AHP), library research, developing questionnaires, diagrams and studying selected designs from the perspective of performance, ergonomics, aesthetics and presenting the final design under the name of Zima. These footwears, could be considered as one of the most Eco-friendly sneakers, not only in Iran, but also worldwide.
Inspiration: Making Giveh as a traditional handcrafted footwear, constitutes a significant share of the income for different ethnicities in Persia. But the form and function does not match the tastes of users in modern societies, cause It can be beneficial through the perspective of business and exportation. So I decided to seek the culture, changes, technologies, and also young startups in high-tech materials, in order to redesign one of the most revenue-generating handcrafted products in whole history of Middle East.
Project Duration: The project started in December 2021 and finished in April 2022 in Tehran, Iran.
Operation Flow: Zima offers various patterns, colors, tips which could be charming for so many customers. On the other hand, mixing the past and futuristic tools, such as Ai and new form of ergonomic shoelace that has been made by advanced softwares like Solidworks (Surface) and Keyshot, makes this product more enchanting.
Patents: Patent No.
Image Credits: Main Image Is Image #1
Image #1 : Pattern design vector, Freepik website
Image #2 : Pattern design vector, Freepik website
Image #2 : Artistic human hand, Turbosquid website (By Aizekg)
Image #3 : Pattern design vector, Freepik website
Image #4 : Pattern design vector, Freepik website
Image #5 : Pattern design vector, Freepik website