Platinamo Sekutha · 2023
Pure Advance Flex Sekutara sa Motlakase
- Moputso oa Platinamo oa A' Design Award 2023 in Sekutha
- CLIENT: Pure Electric
- Estimated Number of Design Views: 1,409,068
- Verification code 48C6437CE7 · Verify this award
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About Pure Advance Flex Sekutara sa Motlakase
Pure Advance Flex ke sekutara sa motlakase se menahanang se etselitsoeng maeto a toropong. Mopalami o ema ka mokhoa oa tlhaho, a shebile pele, ka maoto a arohane, e leng se fanang ka ho palama ho tsitsitseng le ho phutholohileng ho feta sekutara sa setso. Likarolo tse 'maloa tse menahanang li lumella sekutara ho menoa hore e be sephutheloana se senyenyane bakeng sa polokelo libakeng tse nyenyane le bakeng sa maeto a sebelisang mekhoa e mengata ea lipalangoang. Sekutara se tšehetsa boima ba sona ka bosona mothating o mong le o mong oa ts'ebetso ea ho mena, kahoo ho mena le ho phutholla ho ka etsoa ka lintlha tse bonolo tsa ho ama. Foreime ke chassis ea aluminium e entsoeng ka mokhoa oa hydroforming, 'me karolo e 'ngoe le e 'ngoe e khethiloe ho boloka boima bo le tlase.
About the Moputso oa Platinamo oa A' Design Award
Pure Advance Flex Sekutara sa Motlakase ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pure Advance Flex Sekutara sa Motlakase e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Pure Advance Flex Sekutara sa Motlakase ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.
Press Kit
- Unique Properties
- Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.
- Dimensions & Packaging
- Folded dimensions: 57(H) x 30(W) x 62cm(L). Mass: 16.2kg. Power: 500W rear motor (710W peak power). Maximum range: 40km. Water resistance: IP65 rated.
- Tags
- scooter, electric scooter, folding, transport, mobility
- Production Technology
- The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.
- Design Challenge
- While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.
- Research
- Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.
- Inspiration
- The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.
- Project Duration
- The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.
- Operation Flow
- A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.
