Satoro Setšoantšo sa Satellite by Chris Chung is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Fotokherafi le Tshebetso ya Ditshwantsho Competition Category.
TšepeFotokherafi· 2023
Satoro Setšoantšo sa Satellite
by Chris Chung
Client: RedPeak
Moputso oa Tšepe oa A' Design Award Winner in Fotokherafi Category
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The Design
About Satoro Setšoantšo sa Satellite
Satoro ke letoto la litšoantšo tsa satellite e nyenyane, tse hlahisitsoeng bakeng sa RedPeak. Litšoantšo tsena li nkiloe pele satellite e romelloa sepakapakeng, tšimong moo lipopae tsa digital li tloaelehileng. Mokhoa o mosoeu ka morao o bontša lintlha tse ngata tsa moralo, ha ho hlophisoa ho fana ka maikutlo a boima le boteng. Lithako li tloha ho tse haufi tsa likarolo tse nyenyane ho ea ho tse bontšang setsha ka bophara sohle. Phapang ea leseli le moriti e senola mekhoa e leng holim'a matlapa a khanyang a tšepe. Litšoantšo tsena li nkiloe matsatsi a mabeli Taipei, bakeng sa ts'ebeliso ea digital le ea phatlalatso.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Satoro Setšoantšo sa Satellite ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Satoro Setšoantšo sa Satellite e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Satoro Setšoantšo sa Satellite e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
- Dimensions & Packaging
- Produced several works in different sizes for application on different uses.
- Tags
- Photography, Satellite, Space, Aerospace
- Production Technology
- Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
- Design Challenge
- To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
- Research
- The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
- Inspiration
- In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
- Project Duration
- Two-day shooting in Taipei.
- Operation Flow
- Satellite photography for digital and print applications.
- Patents
- Copyrights belong to Satoro, 2023.
- Team Members
- CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung - Image Credits
- Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui
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