The Morse 27 Collection Mosebetsi wa Sehlooho: Mabenyabenya a ka Fetolwang by Pearlstige Design Team is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Mekgabiso Competition Category.
BoronseMekgabiso· 2024
The Morse 27 Collection Mosebetsi wa Sehlooho: Mabenyabenya a ka Fetolwang
Client: Pearlstige
Moputso oa Boronse oa A' Design Award Winner in Mekgabiso Category
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- Verified Award Winner
- Verify Award Status for #154263
The Design
About The Morse 27 Collection Mosebetsi wa Sehlooho: Mabenyabenya a ka Fetolwang
Tlhaloso ea Buka: Morse 27 Collection ke sete ea likarolo tsa mabenyabenya tse ka fetolwang, tse thehiloeng holim'a Morse code. Lisebelisoa tse 'ne tsa motheo li kopantsoe hore li hlalose litlhaku tse 26 tsa alfabeta ea Senyesemane, e le hore mantsoe, mekhoa ea puo le lipolelo li ka aparoa e le melaetsa ea botho. Likarolo tsena li entsoe ka liperela tsa metsi a tsoellang tse tsa boleng bo phahameng tsa tlhaho, tse ling li e-na le mekhabiso ea zircon, hammoho le likhoele tsa silefera ea S925. Li-clasp tsa mofuta oa C tse bopehileng sefapano ka mahlakoreng ka bobeli li lumella ho hokahana ka botsitso le ho arolwa habonolo. Bolelele le mofuta oa lisebelisoa li ka fetoloa ho theha lithapo tsa molala, lisale tsa letsoho, likhoele tsa lethepa, likhoele tsa mahlo a khalase le mekhabiso ea mekotla. Moralo ona o bonolo (minimal) 'me ha o khethe pakeng tsa banna le basali.
The Recognition
About the Moputso oa Boronse oa A' Design Award
The Morse 27 Collection Mosebetsi wa Sehlooho: Mabenyabenya a ka Fetolwang ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. The Morse 27 Collection Mosebetsi wa Sehlooho: Mabenyabenya a ka Fetolwang e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. The Morse 27 Collection Mosebetsi wa Sehlooho: Mabenyabenya a ka Fetolwang e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Morse 27 Collection Redefines Pearl Jewelry Design, shattering the conventional approach of attributing product value solely through materials and craftsmanship. By integrating pearls with Morse code, it transcends the confines of materiality, evolving into a medium of emotive connection. This innovative fusion enhances personalisation and distinctiveness. Moreover, the minimalist and gender-neutral design ethos surpasses traditional jewelry norms, balancing delicacy with a casual flair.
- Dimensions & Packaging
- As a customizable jewelry product, the number of selected accessories varies, resulting in different sizes and weights. Below are the details for the basic accessories:
"da" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 0.64 grams.
"di" has dimensions of 0.6 cm x 0.6 cm x 1.8 cm, weighing 0.81 grams.
"didi" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 1.14 grams.
"dididi" has dimensions of 0.6 cm x 0.6 cm x 3 cm, weighing 1.5 grams. - Tags
- Pearls, silver, Morse code, bracelets, necklaces, fashion, jewelry, transformable, customisable, DIY
- Production Technology
- We choose top-grade 5A natural freshwater pearls, some adorned with zircon accents. With a sleek, polished finish, they're paired with S925 silver chains. Each piece features unique cross-shaped C-clasp assembly at both ends, allowing secure connection with other accessories. This gravity-assisted design ensures firmness during wear, creating a versatile product. Crafted with precision and ingenuity, our exquisite and original creations are made using recyclable premium materials.
- Design Challenge
- Considering the individual accessories' tendency to fall due to balance issues and the desire for users to easily assemble and
disassemble them, this project faced significant challenges in achieving a balance between stability and ease of disassembly
for individual accessories. Overcoming these challenges required extensive experimentation and fine-tuning of the design, achieving the desired equilibrium between form and functionality. This process led to the creation of a stunning jewelry design. - Research
- Pearls stand out as one of the few jewelry treasures nurtured by living organisms, it is also the offspring of nature, embodying
sustainable beauty that is highly sensitive to environmental changes.Through our brand as a medium, we aspire to retell the
story of pearls, reconstructing them as cultural symbols relevant to the present era, becoming vessels and expressions of
emotions for contemporary women. - Inspiration
- Pearls, the gems nurtured by nature itself, serve as brand's creative nucleus. Rooted in innovation, our designs propagate the unique power harbored within pearls. The Morse 27 Collection reimagines pearls to embody the essence of Morse code, reinterpreting the 26 English letters. It articulates single words, phrases, or sentences,a silent medium for expressing hopeful aspirations. Just like pearls, it radiates kindness and love to others during the pursuit of self-cultivation.
- Project Duration
- The project began in Shanghai in October 2022. The initial draft was completed by November, and after six months of
refinement, the first sample version was achieved in May 2023. Three rounds of sample revisions were conducted in June,
leading to the final version. The project was officially launched in the Chinese market in late July and globally rolled out in early September. - Operation Flow
- The Morse 27 Collection creatively rearranges 26 English letters into Morse code patterns through the arrangement of 4
fundamental accessories. It enables the expression of single words, phrases, or sentences. Additionally, the meticulous design and craftsmanship facilitate effortless assembly and disassembly of the accessories. This innovative concept allows for customization of length and accessory type, forming necklaces, bracelets, waist chains, eyewear chains, bag ornaments, and more. - Patents
- Product Appearance Patent Number: 2023302935827;2023302934557;2023302935047;2023302934260
Patent Holder: Shen Junyao
Patent Application Year: 2023
Jurisdiction: China - Team Members
- N/A
- Image Credits
- Image#1: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#2: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#3: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#4: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#5: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Video Signature: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
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