Freeway Loud Popae ea Sehlahisoa ea 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Filimi, Vidio le Anime Competition Category.
SileveraFilimi· 2024
Freeway Loud Popae ea Sehlahisoa ea 3D
Client: Morgan Studio
Moputso oa Silevera oa A' Design Award Winner in Filimi Category
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The Design
About Freeway Loud Popae ea Sehlahisoa ea 3D
Freeway Loud ke popae ea sehlahisoa ea likarolo tse tharo e entsoeng bakeng sa lebitso la khoebo la lieta. Popae ena e hlahisa seeta ka har'a libaka tsa liindasteri, moo mechini e bonahalang e phelisa sehlahisoa. Seeta se ile sa etsoa ka mekhoa ea hard surface ho 3ds Max, ho sebelisoa linepe e le litšupiso. Litexture li ile tsa hahoa ho tsoa litšoantšong tsa letlalo le maborashe a dijithale, 'me liketsahalo li ile tsa hlahisoa ka Vray ka boholo ba 1920 ka 1080 pixels. Popae ena e entsoe bakeng sa tšebeliso ea inthaneteng, 'me sepheo ke ho hohela tlhokomelo ka litšoantšo feela, ntle le mongolo o hlalosang.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Freeway Loud Popae ea Sehlahisoa ea 3D ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Freeway Loud Popae ea Sehlahisoa ea 3D e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Freeway Loud Popae ea Sehlahisoa ea 3D ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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