Be Genius Sesebediswa sa Kgabiso by Be Genius

Be Genius Sesebediswa sa Kgabiso by Be Genius is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Nalane ya Setso le Indasteri ya Setso Competition Category.

TšepeNalane ya Setso· 2024

Be Genius Sesebediswa sa Kgabiso

by Be Genius

Client: Be Genius Design

Moputso oa Tšepe oa A' Design Award Winner in Nalane ya Setso Category

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Colors

The Design

About Be Genius Sesebediswa sa Kgabiso

Be Genius ke letoto la disebediswa tsa kgabiso tse hlohlelletsweng ke Pixiu, e leng phoofolo ya tshomo ya Sechaena e amanang le maruo le katleho. Letoto lena le kenyelletsa dikotoana tse nang le mahnetiki tse ka behwang holim'a difrijara le dikhiitjhaene tse nyenyane, e le hore ntho ka nngwe e sebetse e le kgabiso hape e le sesebediswa sa letsatsi le letsatsi. Dikotoana tsena di etswa ka ho seha dibopeho tsa setshwantsho ho tswa koporong mme ho eketswe le mekgabo ya mebala e hatisitsweng ka dijithale. Boholo bo tloha ho 30 ka 24 ka 2 milimetara ho ya ho 50 ka 60 ka 2 milimetara. Moralo ona o kopanya letshwao la setso le meaho ya sejwalejwale mme o hlohlelletsa thahasello ho setso sa Sechaena.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Be Genius Sesebediswa sa Kgabiso ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Be Genius Sesebediswa sa Kgabiso e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Be Genius Sesebediswa sa Kgabiso e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging: 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags: Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology: Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge: In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research: Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration: The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration: The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow: Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents: 苏作登字-2023-F-00268212
Team Members: Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits: Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.