Sosei Sapporo M Gallery Hotele by Design Studio Crow

Sosei Sapporo M Gallery Hotele by Design Studio Crow is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Kamohelo, Boithabiso, Maeto le Bohahlaudi Competition Category.

SileveraKamohelo· 2025

Sosei Sapporo M Gallery Hotele

by Design Studio Crow

Client: Accor S.A.

Moputso oa Silevera oa A' Design Award Winner in Kamohelo Category

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Colors

The Design

About Sosei Sapporo M Gallery Hotele

Sehlooho se seholo sa moralo ke moea wa bohlohi, mohlohi wa tlhabollo ya Sapporo, le baahlahisi ba bjala, batho ba bohlokwa tshebetsong ya ho apea bjala le e nngwe ya dikgwebo tsa bahlohi. Ba babedi ba behilwe e le baemedi ka hare ho pale ya moralo ho theha tikoloho e fihlang kelello ya takatso le thabo ya matsatsi ao, le tlhohlokeliso ya bonono ya ntshetsopelepele, moo ditshwaetso tsa Sejapane le tsa Bophirima, nako e fetileng le bokamoso, di kopantsweng mmogo. Moralo o ikemiseditse ho ba motheo o motjha o hokahanyang nako e fetileng le bokamoso ba Sapporo le ho tlatsetsa tlhabolleng e tswellang pele ya sebaka.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Sosei Sapporo M Gallery Hotele ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Sosei Sapporo M Gallery Hotele e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Sosei Sapporo M Gallery Hotele ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main theme of the project is Frontier Spirit, the pioneers which formed the development of Sapporo, and the Braumeister, a key figure in the brewing of beer which is also one of the business activities of the pioneers. A subliminal environment with the passion and exuberance of those times and the influence of modernisation, and the artistic chaos of mixing the Japanese and the Western, the past and the future are plotted within the space.
Dimensions & Packaging: GFA 3,628.940sqm / total area 14,002.097sqm
1F public area (besides restaurant and bar) 414.2 sqm
1F restaurant area 243.4 sqm
1F bar lounge area 118 sqm
Room counts and total area: 118 Rooms / 3511.1 sqm
Superior double 29 sqm x 48 keys / deluxe twin 39 sqm x 68 keys / hanamasu suite 58 sqm x 2 keys
Total area of guestroom public area 1087.5 sqm
Tags: Contemporary, artful, feminine, passionate, bespoke, curation, unique, mixture, authenticity, textural, comfort
Production Technology: In the interior design, the project blends old Japanese architectural techniques with elegant Western building materials, following the residential spaces of the pioneer settlers of the time, and reconstructs them. In addition, as explained above, the rich nature of Hokkaido, which was essential to the various industries of the time, including the barley and hops used to make beer, is used as an icon in the products, color schemes and artwork throughout, creating a new interpretation of the environment.
Design Challenge: The main challenge was to to realize the light wall made from approximately 3,000 beer bottles. The design of the main dining room was inspired by the passion and process of a young Japanese man who travelled to Germany to learn about brewing beer. The space is a series of arches inspired by a brewery, with this lighting wall. It aims to create a dining space where people can spend timeless moments. It took a lot of effort and cost to obtain the required number of beer bottles and to illuminate them with LEDs.
Research: About the Kaitakushi, Pioneers
We have visited "Hokkaido Kaitakushi no Mura - Hokkaido Development Village" to see all buildings built in Hokkaido from the Meiji to the Showa period, and learned how Western culture was incorporated into Japanese architecture.
History of beer production
From the book '120 Years of Sapporo Beer', we learned about the origins and beginnings of Japanese beer brewing in Sapporo, Hokkaido, and the process and struggles that led to the beer we know today.
About beer
At the Kaitakushi Beer Brewery, visitors learnt about how Sapporo beer is actually made and what tools are used.
Inspiration: Hokkaido was an undeveloped area until the early Meiji period when the pioneers - Kaitakushi (Hokkaido Development Office) was established in Sapporo. This establishment invited foreign advisors to gather the wisdom of the world which led to the island to become rapidly civilized. During this time, an American chemical engineer employed by the pioneers discovered wild hops during a geological survey of Hokkaido and this discovery developed into the current beer industry as we know today.

This first five star boutique hotel is planned on the site of the current Sapporo factory, which is also the site of the first full-scale beer brewery in Japan. The hotel aims to be a new base that connects Sapporo's past with its future, and to become an entity that leads to the further development of the region.
Project Duration: This project started in Sapporo on November 2023 and was completed in Sapporo in February 2024.
Operation Flow: Upon entering the entrance, guests are greeted by an art piece influenced by one of the primary ingredients of beer such as hops, as it graciously symbolizes the beginning of the story.
In the lobby space, old Japanese architectural techniques with elegant Western building materials are meticulously blended, and the buildings of historical village of Hokkaido are extracted and reconstructed to become a modern design.
The lobby is also surrounded by a collection of books that showcase the charms of the region, and a collection of imported goods brought in from overseas by the pioneers evoking scenes from social gatherings of the time.
A fireplace with a unique form reminiscent of a beer brewing kiln anchors the authentic bar lounge - the space is furnished with seating and beer cellars to offer a cozy living room feel. Surrounded by various artful design elements, the space brings comfort in an artistic setting. The Superior, Deluxe, and Suite guest rooms are designed to resemble a scene from a pioneers’ residence. In addition to the unique design that elegantly mixes Japanese and Western styles, the techniques, forms, and textiles used in the pioneer’s buildings and interiors have been converted into modern products to enhance the guests' sense of excitement and offer true comfort.
Team Members: Taiji Fujimoto - Creative Director
Nanako Sueki - Lead Designer
Liu Jingqi - Assistant Designer
Image Credits: Photography / Nacasa & Partners Inc.