Pengu Buddy Tšepetso ea Bophelo bo Botle ba Liphoofolo by Here Design Studio

Pengu Buddy Tšepetso ea Bophelo bo Botle ba Liphoofolo by Here Design Studio is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Setjhaba Competition Category.

TšepeSetjhaba· 2025

Pengu Buddy Tšepetso ea Bophelo bo Botle ba Liphoofolo

by Here Design Studio

Client: Georgia Aquarium

Moputso oa Tšepe oa A' Design Award Winner in Setjhaba Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pengu Buddy Tšepetso ea Bophelo bo Botle ba Liphoofolo

Pengu Buddy ke sistimi ea ho lekola bophelo bo botle ba liphoofolo e etselitsoeng sebaka sa bophelo sa liperekise. Sistimi ena e kopanya robota e sebetsang ka tlas'a metsi le application ea mohala. Robota e sebetsa joalo ka ntho ea ho bapala bakeng sa liperekise 'me e khothaletsa mosebetsi ka lipapali tseo baeti ba li laolang ho tsoa ho application. Nakong ea papali, robota e bokella data ea pono le ea molumo 'me e romella data eo ho dashboard e sebelisoang ke bahlokomeli bakeng sa tlhokomelo ea bophelo bo botle. Application ena hape e fana ka boitsebiso ba thuto mabapi le liperekise le litsela tsa ho tšehetsa boemo ba tlhokomelo ea tlhaho ka linyehelo le limpho.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Pengu Buddy Tšepetso ea Bophelo bo Botle ba Liphoofolo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Pengu Buddy Tšepetso ea Bophelo bo Botle ba Liphoofolo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Pengu Buddy Tšepetso ea Bophelo bo Botle ba Liphoofolo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PenguBuddy is an interactive health data tracking system combining technology and wildlife care. It features an underwater robot that acts as both a playful toy for penguins and a data collection tool for keepers. The companion mobile app lets visitors control the robot, enjoy immersive interactions, access educational content, and support conservation through donations and gifts. This innovative solution drives positive social impact in wildlife conservation and public engagement.
Dimensions & Packaging: The mobile app interface was designed with iOS guidelines. The underwater robot dimensions: Width 640 mm x Depth 120 mm x Height 500 mm
Tags: Animal Computer Interaction, Health Monitoring, Interactive Robot, Penguin Conservation, Education, Visitor Engagement, Mobile App
Production Technology: We used Figma and Adobe After Effects to design UI interfaces and also leveraged Rhino to create and render the underwater robot 3D model. Beyond that, we also tested some sensor hardware in the Georgia Institute of Technology ACI Lab.
Design Challenge: The central design challenge involved harmonizing penguin welfare with captivating visitor interaction, navigating obstacles such as robot durability, online data processing, and ethical animal engagement. Solutions prioritized two key areas: meticulous material testing and ethical design, ensuring robot safety and scientifically informed movement patterns for responsible monitoring. And user-centric interaction design, featuring an intuitive mobile application with gamification and educational content to transform visitors from passive observers to active participants in penguin welfare.
The first is the rigorous material testing and ethical design. The underwater robot materials were extensively tested for safety and durability. The movement patterns were carefully designed to mimic animals in the African penguin colony and were informed by research scientists to guarantee ethical monitoring practices.

On the other hand, we conducted user-centric interaction design. The mobile application prioritized intuitive controls, catering to a diverse user base. Gamification and educational content were integrated to foster active, empathetic engagement, transitioning visitors from passive observers to active participants in penguin welfare.
Research: This research involved multiple research approaches, including field study, 30 hours of observation, 8 interviews with keepers and visitors, and prototype testing with 12 participants. Observation helped us understand interactions between visitors, keepers, and penguins. Interviews revealed pain points and expectations. We explored existing health tracking technologies and developed core design concepts using environment enrichment, robot interaction, and AI data insights. User feedback from prototype testing guided our design improvements.
Inspiration: Zoo animals, including penguins, often experience mood and behavior changes due to environmental and habitual shifts, leading to depression, reduced appetite, and decreased activity. However, the existing technology lacks effective data tracking for individual penguins.

The design solution draws inspiration from penguins' natural play behaviors and environmental enrichment strategies. By leveraging interactive robotic technology, we created a system that tracks penguin activity data and fosters engaging interactions between penguins and humans.
Project Duration: The project started in January 2023 and completed concept phase on February 2024 in Atlanta.
Operation Flow: This project connects penguins, visitors, and keepers through an interactive system. Visitors control the robot via the app, creating playful interactions with penguins. The robot collects visual and acoustic data about penguins' activity and sends it to the keeper's dashboard for health monitoring. The app further enriches the visitor experience through educational content and conservation content, facilitating a meaningful connection between human interaction and scientific observation.
Patents: N/A
Team Members: UX Designer: Yuwei Li
UI Designer: Xinyue Ren, Yuchuan Yu
Industrial Designer: Han Huang, Youyang Hao
Image Credits: Melody Moore Jackson, Georgia Tech ACI Lab