Flores Bethe ya Motshehare by Joao Demele

Flores Bethe ya Motshehare by Joao Demele is a highly esteemed winner of the very prestigious 2026 Moputso oa Boronse oa A' Design Award in Moralo wa Fenitjhara Competition Category.

BoronseFenitjhara· 2026

Flores Bethe ya Motshehare

by Joao Demele

Client: Karams

Moputso oa Boronse oa A' Design Award Winner in Fenitjhara Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Flores Bethe ya Motshehare

Flores ke bethe ya motshehare e etseditsweng ho dula ka boiketlo le ho phomola. Setho sena se na le sebopeho sa selikalikwe, mme setsheheletso sa mokokotlo se kobehileng se pota-pota setulo ntle ho kgaotseho ho theha maikutlo a ho kwahelwa. Boholo ba yona bo dutse hodima motheo o sa bonahaleng hantle bakeng sa botsitso, ha tafole e nyane ya lehlakoreng e kopantsweng e fana ka sebaka sa dibuka, dino kapa dintho tsa botho. Sebopeho sa ka hare se tiileng se kopantswe le foumo ya boima bo hodimo le sekwahelo se bonolo, ka moroko o nepahetseng o latelang dikobeho. Tafole ya lehlakoreng e entswe ka lehong la tlhaho hodima sebopeho se sesane sa tshepe.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Flores Bethe ya Motshehare ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Flores Bethe ya Motshehare e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Flores Bethe ya Motshehare e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort.

The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity.

Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design.
Dimensions & Packaging: Finishes: Tissue and Wood

Measures:
Width - 144.0cm
Height - 77.0cm
Depth - 144.0cm
Tags: Daybed, Flora, Conforming, Nature, Design, Modern
Production Technology: The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort.

The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness.

The production process brings together craftsmanship and contemporary upholstery and woodworking techniques.
Design Challenge: The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement.

Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form.
Research: The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
Inspiration: Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves.

The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance.
Project Duration: The project began in 2023 and was published in 2024, in São Paulo, Brazil.
Operation Flow: The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element.

The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering.
Team Members: João Demele
Mollde