Jorakay Pavilion 2024 Pontšho ya Kgwebo le Pontšhetso ka Ductstore The Design Guru Co.,Ltd.

Moralo oa Jorakay Pavilion 2024 Pontšho ya Kgwebo le Pontšhetso ka Ductstore The Design Guru Co.,Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Meaho ya Pontsho ya Kgwebisano, Ka Hare le Dipontsho.

KhautaPontsho ya Kgwebisano· 2025

Jorakay Pavilion 2024 Pontšho ya Kgwebo le Pontšhetso

ka Ductstore The Design Guru Co.,Ltd.

Moreki: Ductstore The Design Guru Co.,Ltd.

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Pontsho ya Kgwebisano

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #164376

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Jorakay Pavilion 2024 Pontšho ya Kgwebo le Pontšhetso

Jorakay Pavilion 2024 e ile ya hlokomolositsoeng ke mokhoa wa gridi wa lebotlwana la kwena, e fella ka moralo o sa hlahleng o neng o bontša tataiso ya meralo ya brand. Baeti ba ka kena ka mahlakoreng ohle, mme dihlahiswa di ile tsa bontšwa sebakeng se tšoanang le gallery, di tsamaisanwa ke liskrini tsa LED, mabone le mmino. Mokgwa ona o ile wa fana ka tsela e fapaneng ya ho hlahisa dihlahiswa ha o ntse o tshehetsa ponalo ya brand. Ntlwana e tala, e emelang dihlahiswa tsa Jorakay, e ile ya fana ka boiphihlelo bo kenelletsang bo hlokomanyang moralo wa moaho le ho bolella pale ka sebaka.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Jorakay Pavilion 2024 Pontšho ya Kgwebo le Pontšhetso ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Jorakay Pavilion 2024 Pontšho ya Kgwebo le Pontšhetso e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Jorakay Pavilion 2024 Pontšho ya Kgwebo le Pontšhetso e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Jorakay Pavilion 2024, designed by DUCTSTORE the design guru Co., Ltd. for Jorakay, a leading Thai construction materials brand, was showcased at Architect Expo 2024. The design, inspired by the event's Key Visual concept, incorporates Jorakay's identity through a grid pattern reminiscent of a crocodile's belly, making it abstract and distinct from previous years. The pavilion merges architecture, exhibition design, event organization, brand communication, lighting installation, and visual graphics to create a unique experience, deepening visitors' connection to the Jorakay brand.
Boholo le Phuthelo: 270 sqm.
Lithegi: #ductstorethedesignguru #dstgrtheothersevt #theothersdstgr #JorakayPavilion2024 #collectivelanguage #JorakayExpertSolutionsExpertResults #JorakayExpert #ArchitectExpo2024
Theknoloji ya Tlhahiso: Jorakay Pavilion 2024 transforms into a thematic pavilion, featuring product displays arranged like an art exhibition, with each zone showcasing Jorakay’s products. This innovative layout uses LED screens for dynamic communication, presenting product information through animations while minimizing unnecessary panels. A U-shaped LED screen at the center serves as a photo spot and a highlight for product features. Jorakay emphasizes sustainability by using materials like steel frames and compressed wood boards that can be reused or donated post-exhibition, reflecting its commitment to environmental responsibility
Phephetso ya Moralo: Jorakay Pavilion 2024 is an exhibition pavilion that elevates the brand's image to a new level. Building on the significant success of Jorakay Pavilion 2023, which modernized and refreshed the brand's image, Jorakay Pavilion 2024 redefined the concept of an exhibition pavilion. It takes the ordinary form of a crocodile's belly and develops it through continuous repetition, resulting in a unique diagram that represents a new language for the Jorakay brand. This aligns with the main Key Visual concept of Architect Expo 2024, "Collective Language: Sensory Architecture."
Dipatlisiso: The concept of Jorakay Pavilion 2024 is further developed to incorporate Jorakay's identity by using the grid system pattern on a crocodile's belly with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." that questions the origins of architecture, exploring what it stems from. Therefore, the main Key Visual incorporates elements of architecture that convey the sense of architecture, developing them into a new diagram that communicates in a novel architectural language — The concept of Jorakay Pavilion 2024 thus embodies Jorakay's unique form of architectural language.
Kgothaletso: The form of pavilion is derived from the grid system on the belly of a crocodile, combined with the main Key Visual concept of Architect Expo 2024 "Collective Language: Sensory Architecture." which develops elements of architecture into a new diagram. Therefore, the form of Jorakay Pavilion 2024 integrates these two elements into a new diagram in Jorakay’s unique style, featuring continuous abstraction and repetition.This results elevating the exhibition to a Thematic Pavilion.
Nako ya Projeke: 30 April – 5 May 2024
Impact Arena, Exhibition and Convention Center, Muang Thong Thani, Thailand
Tsamaiso ya Mosebetsi: Jorakay Pavilion 2024 is designed to allow visitors to enter from all directions. Inside, the product displays are arranged like an art exhibition, with each zone having its own unique identity. This breaks away from traditional product display methods while highlighting Jorakay’s key products in each category. LED screens are used to enhance communication by presenting product information through animations, reducing unnecessary panels to only essential ones. Additionally, a lighting installation is incorporated to make the pavilion more striking and visually appealing.
Litho tsa Sehlopha: Client: Jorakay Corporation Co. Ltd.
Design Studio: DUCTSTORE the design guru Co., Ltd.
Architectural Consultant: THE OTHERS Co., Ltd.
Design Director: Nontawat Charoenchasri
Managing Director: Pattira Charoenchasri
Project Director: Parus Kiravanich
Designer: Sittipong Hongthong
Designer: Theeradech Saoharuetasothon
Designer:Kittiwat Pantongkam
Designer: Metha Suriyavijitseranee
Designer: Phubet Surin
Designer: Chalongkiat Thongthanee
Designer: Pissawat Phojan
Designer: Preechaya Chanmak
Creative Director: Pattarapee Eksupaapan
Art Director: Poom Tepwaninkorn
Artist: Rukkit Satapornvajana
Graphic Designer: Ballang Ngen-on
Illustrator: Shayangkoon Udomvisetying
Marketing: Phruetthikon Ma-ngam
Marketing: La-ongthip Na Thalang
Marketing: Phitchaya Wangrutsamee
Project Manager: Bunyanud Satheinbut
Project Manager: Nudtarinee Bruranasing
Lighting Designer: THE OTHERS Co., Ltd.
Manufacturer: D63 Co.,Ltd.
Producer: DUCTSTORE the design guru Co., Ltd.
Multimedia Programmer: Yellaban Co.,Ltd.
Sound: Marmosets
Operation Consultant: MS Media Center Public Co.,Ltd.
Project Collaborator: Yellaban Co.,Ltd.
Editor: Tanit Phramthed, Yuthasart Pimpa
Photographer: DOF Depth of Field Co., Ltd.
Photography Director: Chaovarith Poonphol
Editorial Photographer: Suppha-riksh Phattrasitthichoke
Editorial Photographer: Akekapop Promstit
Copywriter: Sittichai Srimuang
Publisher: www.iameverything.co
Litlotla tsa Setshwantsho: Image #1: Photographer DOF Depth of Field Co., Ltd., 2024
Image #2: Photographer DOF Depth of Field Co., Ltd., 2024
Image #3: Photographer DOF Depth of Field Co., Ltd., 2024
Image #4: Photographer DOF Depth of Field Co., Ltd., 2024
Image #5: Photographer DOF Depth of Field Co., Ltd., 2024