Sempoa Setulo sa Boikhutso by New Elegant Co., Ltd.

Sempoa Setulo sa Boikhutso by New Elegant Co., Ltd. is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Fenitjhara Competition Category.

SileveraFenitjhara· 2025

Sempoa Setulo sa Boikhutso

by New Elegant Co., Ltd.

Client: New Elegant Co., Ltd.

Moputso oa Silevera oa A' Design Award Winner in Fenitjhara Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sempoa Setulo sa Boikhutso

Setulo sa Sempoa se kopanya kgothatso ya setso le ts'ebetso ya sejoale-joale. Se kgothatswe ke sebaledi sa Soroban sa SeJapane, se na le mokwakwa o nang le ditlhaka tse tsamaeang tse fanang ka tšebelisano ya kutlo le phello e bonolo ya ho hlohlela. Ditlhaka tsena, di behelletsweng lithupeng tsa tšepe e sa hlobaeleng mme di tšwerwe ke merafo e kobehileng ya lehong, di tsamaea le mmele wa mosebelisi. E entswe ka dipolaete tsa lehong le tiileng tse kopanang, moralo o lekanya botle bo hlophisitsweng le ho tšoarella, ho netefatsa botsitso, setaele, le ho mema tšebelisano ya basebelisi.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Sempoa Setulo sa Boikhutso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Sempoa Setulo sa Boikhutso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Sempoa Setulo sa Boikhutso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For a long period of time, Abacus has been an important part of life of businessman, employees, even students. This simple yet useful hand operated tool becomes a symbol of hardworking people. In modern days, where digital calculator has been embedded inside our most important tool-smartphone, an abacus is slowly being forgotten. An idea emerges repurposing an abacus in our daily life as a reminder of our hard works while still physically functional giving relaxation massage sensation for the user.
Dimensions & Packaging: Width: 720 mm
Depth: 820 mm
Height: 800 mm
Seat Height: 440 mm
Seat Depth: 510 mm
Tags: Chair, Life, Work, Massage, Abacus, Wood, Joinery
Production Technology: The expectation to create the most favorite piece of furniture in our living room, build quality is the priority allowing the user to rely on it for decades. With that mindset, straight solid rubberwood is decided for its well-known balance between strength, lightweight and cost. The curved shapes are realized from a bentwood forming the backrest and seat frames that wraps around the user’s body. The large area of the seat allows the user to sit cross-legged, thus velvet fabric is chosen to give a gentle touch to the skin, maximizing comforts.
Design Challenge: From the beginning of research, blending an abacus in a piece of furniture, the inorganic shape of the abacus reduces the possibility of the chair shape exploration. As ergonomic is a crucial part in designing a chair, the shape cannot be too rigid but on the other hand it becomes irrelevant to the abacus if the chair is too organic. Second hurdle is finding the balance thickness of the bentwood rails of the abacus. It must be thin enough to flex, yet strong enough to support the user’s body while holding all the stainless-steel rods. The frame also required to have spaces for the rails to slide smoothly without affecting the overall rigidity.
Research: Creating a product that will be cherished by the user is the wish of all designers and producers. Providing a solution in the product that also connects to the user’s heart, the research focused on blending the historical elements of abacus as an aesthetic feature and a concrete function of the whole product. Thus, by reinventing abacus as a flexible backrest, not only it acts as a piece of art in the living room, but also provides a soothing massage effect for the user. It combines a cultural element with practical benefits, creating a chair that feels both familiar and innovative.
Inspiration: In this era, most of our daily activity is sitting. Either it is working, meeting, eating or even relaxing. Twelve hours on average sitting on the same spot happened to many people especially those who works from their home. Inspired by wooden massage lumbar support used by many taxi drivers in Vietnam, the idea is to implement wooden massage beads built into a lounge chair for people who works tirelessly and relax infinitely in front of screens all day long.
Project Duration: The project was designed and developed in Ho Chi Minh from August 2023 until August 2024.
Operation Flow: Crafting Sempoa chair focused on touches between users’ body and the edges of the beads. Knowing the fact that responses to sharp edges are different for every person, the rails of the abacus are made of flexible thin bentwood to be able to adapt to the user’s rear body shape. The stainless-steel rods act as the bones of the bentwood rails giving strength to support the user’s weight. Not only that, the abacus horizontal direction combined with the stainless steel rods, permit the beads to slide and spin freely, allowing the user to move around unbound while sitting.
Team Members: Director: Wei-Liang Chou
Designer: Aditya Cipta Sugandha
Image Credits: Aditya Cipta Sugandha, 2024.