Primadonna Setulo sa Matsoho by Ariane Rosa

Primadonna Setulo sa Matsoho by Ariane Rosa is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Fenitjhara Competition Category.

BoronseFenitjhara· 2025

Primadonna Setulo sa Matsoho

by Ariane Rosa

Client: Ariane Rosa Arquitetura e Design

Moputso oa Boronse oa A' Design Award Winner in Fenitjhara Category

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Verified Award Winner

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Colors

The Design

About Primadonna Setulo sa Matsoho

Setulo sa Matsoho sa Primadonna ke kopanyo e matla ya botle le boiketlo. Sebopeho sa sona se pota-potileng, se entsweng ka lehong le tiileng, se na le mela e boreledi, e elellang e totobatsang moralo wa sona wa mehla. Setulo sena se na le sebaka sa ho dula se apesitsweng le diphelethe tsa boiketlo bo hlollang, bo tlatselletswa ke ottoman e tsamaisanang le sona. E raletswe ka tlhokomelo e phethahetseng ya dintlha, e lekanya botle le ts'ebetso, e fana ka ho feto-fetoha bakeng sa kahare e fapaneng. Primadonna ha e etswa feela tharollo ya ho dula empa hape ke polelo e rarahaneng ya bokgoni bo hlophisehileng ba matsoho.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Primadonna Setulo sa Matsoho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Primadonna Setulo sa Matsoho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Primadonna Setulo sa Matsoho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Primadonna armchair was conceived to offer an unprecedented design that stands apart in the market with its unique aesthetics. Crafted from sustainably sourced solid kiri wood, it features a removable upholstered seat in waterproof fabric, ensuring durability and easy maintenance. Its modular design includes a matching ottoman that doubles as a footrest or side table. Customizable finishes and loose cushions prioritize both beauty and unmatched comfort, redefining functional luxury.
Dimensions & Packaging: Armchair Dimensions: Width 900 mm x Depth 800 mm x Height 600 mm
Ottoman Dimensions: Width 500 mm x Depth 600 mm x Height 350 mm

Both pieces are designed for ease of assembly and disassembly, optimizing packaging with reduced volume for efficient transport. The armchair features a removable upholstered seat and loose cushions, while the ottoman doubles as a side table, combining functionality with compact practicality.
Tags: wooden armmchair, kiri wood, solid wood furniture, wood armchair, armchair design, armchair
Production Technology: The Primadonna armchair is meticulously handcrafted from sustainably sourced solid kiri wood, valued for its strength and lightness. The production process relies on skilled artisans to shape its elegant curves and seamless joints. Designed with practicality in mind, the chair and ottoman are easily disassembled, allowing for compact packaging and efficient transport. Upholstered in waterproof, high-performance fabric, the Primadonna combines artisanal quality, functional design, and timeless beauty.
Design Challenge: The hardest part of this design activity was creating a unique piece using manual techniques, without relying on advanced machinery. The challenge lay in combining innovation with craftsmanship, while ensuring that the design remained functional, aesthetically pleasing, and scalable. Internal factors, such as a deep respect for traditional methods, and external factors, such as limited production possibilities and technological constraints, required creative problem-solving to overcome and achieve the desired result.
Research: This research yielded an innovative armchair, blending functionality, aesthetics, and sustainability. The goal was a unique, scalable, modular design for easy transport and assembly. Market analysis confirmed efficient production feasibility using sustainably sourced wood, reducing costs and boosting sustainability. The final design is innovative and eco-friendly, with strong market potential. This work advances furniture design and promotes responsible production.
Inspiration: The Primadonna armchair was inspired by the desire to create a truly unique and captivating piece that seamlessly blends form and function. Drawing from the elegance of mid-century modern design and the organic beauty of natural materials, the chair embodies timeless sophistication. Extensive research on ergonomics and sustainable practices informed its design, ensuring comfort and environmental responsibility. The result is a harmonious balance between innovation, artistry, and utility.
Project Duration: The Primadonna armchair project began in june 2024 in Itapema and finished in december 2024 in Itajai, Brazil, and it is not yet in production. Its design was meticulously crafted to ensure a balance of innovation, functionality, and aesthetic appeal.
Operation Flow: The Primadonna armchair offers a seamless blend of beauty and functionality. Its loose cushions provide customizable comfort, while the ottoman serves as both a footrest and a side table, adapting to different needs. The removable seat makes cleaning and fabric changes simple, ensuring longevity. Designed to be easily disassembled, it simplifies transport and storage. The Primadonna enhances any space with its versatility, comfort, and timeless elegance, creating a truly engaging experience.