China International Import Expo 2024 Mosebetsi oa Mantlha: Ntlo ea Pontšo by Hktdc Creative Department

China International Import Expo 2024 Mosebetsi oa Mantlha: Ntlo ea Pontšo by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Diketsahalo le Ditiragalo Competition Category.

BoronseKetsahalo· 2025

China International Import Expo 2024 Mosebetsi oa Mantlha: Ntlo ea Pontšo

by Hktdc Creative Department

Client: Hong Kong Trade Development Council

Moputso oa Boronse oa A' Design Award Winner in Ketsahalo Category

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Colors

The Design

About China International Import Expo 2024 Mosebetsi oa Mantlha: Ntlo ea Pontšo

Mongolo oa Buka: China International Import Expo 2024 ke moralo oa sebaka sa pontšo se entsoeng ke matlo a mabeli a pontšo a thusang khamphani tsa Hong Kong ho hōlisa thekiso sebakeng sa 'maraka oa naha ka bophara ea China. Ntlo ea pontšo ea lihlahisoa e koahela sebaka se ka bang limithara tse ka bang 1000 tse hlaseletsana le e amohela bahlahisi ba lihlahisoa ba 44 ba dijo le lihlahisoa tsa bophelo bo botle. Ntlo ea pontšo ea litšebeletso e koahela sebaka se ka bang limithara tse ka bang 500 tse hlaseletsana le e amohela bahlahisi ba lihlahisoa ba 18 ba litšebeletso tsa profeshenale le tsa mererong ea liphuo. Tora ea tšepe ea maemo a mabeli, litšoantšo tse phelang tsa LED tse thelisang le lebota le sephethephethe le bulehileng li phahamisa ponahalo ho tloha hōle. Sistimi e sebelisoang hape ea moaho e fokotsa litšila sebakeng sa mosebetsi.

The Recognition

About the Moputso oa Boronse oa A' Design Award

China International Import Expo 2024 Mosebetsi oa Mantlha: Ntlo ea Pontšo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. China International Import Expo 2024 Mosebetsi oa Mantlha: Ntlo ea Pontšo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. China International Import Expo 2024 Mosebetsi oa Mantlha: Ntlo ea Pontšo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To support Hong Kong companies in expanding their domestic sales in the mainland China market, two pavilions at CIIE 2024 were established: the Hong Kong products pavilion and the Hong Kong service industry pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic cultural and regional features, such as foods, health, and household products.
Dimensions & Packaging: The Hong Kong Pavilions at CIIE 2024 featured two distinct areas. The Product Pavilion, measuring 34.5m W x 29.1m D x 6m H, covered approximately 1000 sqm and hosted 44 exhibitors showcasing Food and Health-related products. The Service Pavilion, at 24.2m W x 20.7m D x 6m H, spanned around 500 sqm and accommodated 18 exhibitors from professional services and logistics sectors, enabling direct engagement with buyers for new business and partnership opportunities.
Tags: CIIE, HKTDC, Exhibition Design, Green Booth Design Award(Gold)
Production Technology: We emphasized an eco-friendly approach with a reusable framing system and LED technology to enhance both physical and digital experiences while reducing onsite wastage. In the Product Pavilion, we introduced a two-layer champagne gold metal structure with transparent accent panels, marble-patterned wall finishes, and an LED scrolling display board, creating a warm, modern, and sustainable design.
Design Challenge: The project required managing tight move-in schedules, site access limitations, and logistics with the event organizer. The design incorporated effective modular planning to expedite installation and minimize on-site complexity. By exploring creative booth design details, logistics solutions, and installation methods, we enhanced efficiency and reduced delays. Additionally, sustainable design was a key requirement, integrating eco-friendly materials and practices to meet the organizer's specification, and we proudly won the Gold Booth Design Award this year.
Research: The Hong Kong Products Pavilion, themed "Food Gallery," seamlessly integrated Hong Kong design elements with open spaces and vibrant colors. LED displays and interactive cooking demos created a lively atmosphere, while cultural elements enhanced the experience, engaging buyers in Hong Kong's culinary richness.

The Hong Kong Services Pavilion featured a vibrant, arched structure with dynamic lines and colors, reflecting the city's energy. Utilizing sustainable materials and interactive elements, it enhanced visitor engagement while showcasing 18 exhibitors and promoting global connection.
Inspiration: The food service pavilion design seamlessly integrated Hong Kong's rich cultural heritage, featuring traditional architectural elements. The two-layer overhead tower, complemented by scrolling LED signage, captured the essence of Hong Kong as a dynamic and vibrant international city. Embracing the theme of energetic rhythm, the Hong Kong service pavilion showcased a visually captivating curved open wall design, creating a harmonious sense of movement and dynamic flow. The colorful patterns vividly reflected the liveliness of the city's bustling streets.
Project Duration: The project, held from November 5 to 10, 2024, at the Shanghai National Exhibition and Convention Center, highlighted innovative and sustainable design. As each pavilion had its own business focus and program requirements, we allowed total of six months from design kick-off to project completion.
Operation Flow: Located at the Shanghai National Convention & Exhibition Center, the largest exhibition complex in China, it was essential to have a strategic layout and distinctive design to improve visibility and attract traffic from afar. By enhancing the overhead tower design with striking elements, impactful lighting effects, and LED treatments, it stood out effectively while providing personal space for individual exhibitors from Hong Kong to showcase their services and latest developments.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council