Plastic Heart Ts'ebetso ea Mantlha: Sesebelisoa sa Bonono ba LED Media by SuKang You

Plastic Heart Ts'ebetso ea Mantlha: Sesebelisoa sa Bonono ba LED Media by SuKang You is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Diketso tsa Bonono tsa Sebele le Dijithale Competition Category.

BoronseDiketso tsa Dijithale· 2025

Plastic Heart Ts'ebetso ea Mantlha: Sesebelisoa sa Bonono ba LED Media

by SuKang You

Client: SuKang You (Hongik University)

Moputso oa Boronse oa A' Design Award Winner in Diketso tsa Dijithale Category

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The Design

About Plastic Heart Ts'ebetso ea Mantlha: Sesebelisoa sa Bonono ba LED Media

Mongolo oa Buka: Plastic Heart ke sesebelisoa sa bonono ba LED media sa sechaba se bontšang ka pono mathata a tikoloho a bakoang ke litšila tsa polasetiki. Mosebetsi ona oa bonono o tšoara sebopeho sa pelo e hahiloeng ka litšila tsa polasetiki tse mebala-bala, e ntseng e otla ka mokhoa o tsitsitseng joalo ka setho se phelang sa 'mele. Bohlale ba maiketsetso bo hlahisang le theknoloji ea neural radiance field li sebelisitsoe ho theha litšoantšo tsa mekhoa e meraro, tseo li ile tsa ntlafatsoa ka ho kopanya ka dijithale le tokiso ea mosebetsi oa mothating oa ho qetela oa motsamao. Video e lokisitsoe ka mekhoa e leshome le metso e mene ea skrine bakeng sa litšoantšo tse kholo tsa sechaba. Pelo eo e ka 'na ea ba ea motho, ea phoofolo, kapa ea lefatše.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Plastic Heart Ts'ebetso ea Mantlha: Sesebelisoa sa Bonono ba LED Media ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Plastic Heart Ts'ebetso ea Mantlha: Sesebelisoa sa Bonono ba LED Media e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Plastic Heart Ts'ebetso ea Mantlha: Sesebelisoa sa Bonono ba LED Media e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
Dimensions & Packaging: Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
Tags: Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
Production Technology: Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
Design Challenge: The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
Research: Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
Inspiration: Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
Project Duration: Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
Operation Flow: Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
Image Credits: Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.