Masseria Auraterrae Mosebetsi o Ka Sehloohong: Boikhathollo ba Tlhaho by Bepi Povia

Masseria Auraterrae Mosebetsi o Ka Sehloohong: Boikhathollo ba Tlhaho by Bepi Povia is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Meaho, Dikaho le Dibopego Competition Category.

TšepeMeaho· 2025

Masseria Auraterrae Mosebetsi o Ka Sehloohong: Boikhathollo ba Tlhaho

by Bepi Povia

Client: BPI&G + Partners

Moputso oa Tšepe oa A' Design Award Winner in Meaho Category

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Verified Award Winner

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Colors

The Design

About Masseria Auraterrae Mosebetsi o Ka Sehloohong: Boikhathollo ba Tlhaho

Mongolo oa Buka: Masseria Auraterrae ke boikhathollo ba tlhaho bo fumanehang Polignano a Mare, Puglia, Italy. Morero ona o tsosolosa moaho oa nalane oa lisekoere tsa limithara tse 3000 kahara sebaka sa lifate tsa limithara tse 120000. Moralo ona o latela khopolo ea Roots, e tlotlisang mekhoa ea setso, lisebelisoa tsa lehae le mekhoa ea kaho e fetisitsoeng ho tloha ho moloko ho ea ho moloko o mong. Lisebelisoa tse fumanehang lehaeng li fokotsa tlhoko ea lipalangoang mme li tšehetsa moruo oa lehae. Ho bokelloa ha metsi a pula, matla a nchafatsoang le tsamaiso ea litšila tsa tlhaho li kentsoe tšebetsong. Mangolo a majoe le lintho tse ling tsa nalane li ile tsa bolokoa.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Masseria Auraterrae Mosebetsi o Ka Sehloohong: Boikhathollo ba Tlhaho ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Masseria Auraterrae Mosebetsi o Ka Sehloohong: Boikhathollo ba Tlhaho e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Masseria Auraterrae Mosebetsi o Ka Sehloohong: Boikhathollo ba Tlhaho e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.