Seaside Home For Music Fans Letšolo la Papatso ya Boiphihlelo ka Taobao Design

Moralo oa Seaside Home For Music Fans Letšolo la Papatso ya Boiphihlelo ka Taobao Design ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

KhautaPapatso· 2025

Seaside Home For Music Fans Letšolo la Papatso ya Boiphihlelo

ka Taobao Design

Moreki: Taobao Design

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Papatso

159,291

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #171886

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Seaside Home For Music Fans Letšolo la Papatso ya Boiphihlelo

Seaside Home For Music Fans ke projeke ya papatso e thehilweng holima maemo a itseng e entsweng bakeng sa mokete wa mmino le bonono o neng o tshwaretswe Aranya. Khubu e tsebahalang ya letshwao la khwebo e ile ya fetolwa ho ba lebone le batlang, e kopantswe le mebala ya lebopo la lewatle e fetohang butle le dibopeho tsa maqhubu a modumo. Dibaka tsa pontsho tse sa hokelwang marang-rang di ile tsa fana ka dipontsho tse amang dikutlo tse ngata le dipapadi tse amanang le mmino ka ditlhophiso tse sebedisanang le batho. Phatlalatso e phelang e sebedisanang le batho e ile ya dumella bamamedi ba hole ho etela dibaka tseo le ho shebella ditshwantshiso. Sebaka sena se ile sa hahwa ka moralo o bobebe wa tshepe, disebediswa tse ka ntjhafatswang le dipente le masela a ntshang mosi o fokolang. Balatedi ba fetang 70,000 ba ile ba ba teng.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Seaside Home For Music Fans Letšolo la Papatso ya Boiphihlelo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Seaside Home For Music Fans Letšolo la Papatso ya Boiphihlelo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Seaside Home For Music Fans Letšolo la Papatso ya Boiphihlelo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Boholo le Phuthelo: This project attracted more than 70,000 fans.
Lithegi: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Theknoloji ya Tlhahiso: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Phephetso ya Moralo: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Dipatlisiso: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Kgothaletso: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Nako ya Projeke: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Tsamaiso ya Mosebetsi: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Litho tsa Sehlopha: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin