Hypesociety Ts'ebetso ea Motheo: Sesebelisoa sa Papatso ea ho Posa Hape by Daniel Klatsidis

Hypesociety Ts'ebetso ea Motheo: Sesebelisoa sa Papatso ea ho Posa Hape by Daniel Klatsidis is a highly esteemed winner of the very prestigious 2026 Moputso oa Tšepe oa A' Design Award in Moralo wa Sehlahiswa sa Dijithale Competition Category.

TšepeSehlahiswa sa Dijithale· 2026

Hypesociety Ts'ebetso ea Motheo: Sesebelisoa sa Papatso ea ho Posa Hape

by Daniel Klatsidis

Moputso oa Tšepe oa A' Design Award Winner in Sehlahiswa sa Dijithale Category

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Colors

The Design

About Hypesociety Ts'ebetso ea Motheo: Sesebelisoa sa Papatso ea ho Posa Hape

Sengoloa sa Buka: Hypesociety ke sethala sa ho posa hape se tsamaisoang ke bohlale ba maiketsetso (AI) se etselitsoeng ho nolofatsa hore na li-brand li fihlela joang mamati a macha. Sistimi ena e hlahloba litaba, e khetholla bahlahisi ba loketseng, ebe e lokisetsa litlhophiso tsa letšolo ka boiketsetso. Sebopeho sa eona sa marang-rang se hlahisa mohato o mong le o mong ka sebopeho se hlakileng le se fokolang, se lumellang basebelisi ho theha le ho qala matšolo a ho posa hape ka har'a metsotsoana. Moralo o shebane le lebelo, ho lebelloa, le ho ba bonolo ho sebelisa, o fetolang mokhoa o rarahaneng hore e be phihlelo e utloahalang ea mohala oa letsoho.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Hypesociety Ts'ebetso ea Motheo: Sesebelisoa sa Papatso ea ho Posa Hape ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Hypesociety Ts'ebetso ea Motheo: Sesebelisoa sa Papatso ea ho Posa Hape e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Hypesociety Ts'ebetso ea Motheo: Sesebelisoa sa Papatso ea ho Posa Hape e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hypesociety is an AI powered repost platform designed for fast campaign creation. It helps brands connect with creators in seconds and launch marketing actions with very few steps. The system focuses on reposts as a simple and scalable format. The interface is clean and direct, with automation supporting each part of the workflow. This creates a fast and efficient user experience.
Dimensions & Packaging: Hypesociety is a mobile application built with Flutter. It runs on Android version 14 and later and on iOS version 16 and later. The app is optimized for screens with a minimum size of 1170 by 2532 pixels. The system uses AI modules for matching and automation and supports a wide range of campaign budgets.
Tags: influencer, creator, marketing, AI, repost, UX, UI, campaigns, ads
Production Technology: Hypesociety was built with Flutter for cross platform use on Android and iOS. The backend uses scalable cloud services and AI models to process creator data and content. The system is optimized for fast load times, high reliability, and global usage.
Design Challenge: The main challenge was converting a complex marketing process into a simple automated experience. Multiple user tests were required to remove friction and reduce steps. Technical challenges included improving AI matching, stabilizing performance, and creating a flow that works for users in different countries.
Research: This research focused on simplifying influencer marketing. Interviews and surveys were conducted with more than fifty brands and creators. The insights showed a strong need for faster booking, better clarity, and automation. The result is a product that reduces manual steps and improves the quality and speed of campaigns.
Inspiration: Hypesociety was inspired by the need to improve influencer marketing workflows. Many brands struggled with slow communication, manual processes, and unclear pricing. The goal of this project was to remove friction by using automation and simple design. This resulted in a system that helps users reach audiences faster and more efficiently.
Project Duration: The project started in January 2023 in Dubai. It reached its first public release in June 2025. Work continued through 2025 with design updates, user tests, and technical improvements. The platform was then released globally on the main mobile application stores.
Operation Flow: Users start by connecting their Instagram account and selecting a goal. The system reviews their content and finds suitable creators using AI. The app shows recommended creator matches. Users confirm the budget and launch the campaign with a small number of steps. The flow is designed to be simple, fast, and easy to understand.
Patents: Copyrights belong to Hyped Dmcc 2025. Trademark Hypesociety. Intellectual property protection is officially registered under Hyped DMCC and covers the Hypesociety platform, brand, and design.