X alarm Filthara Ea Koae by Ladan Zadfar and Mohammad Farshad

X alarm Filthara Ea Koae by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2017 Moputso oa Silevera oa A' Design Award in Moralo wa Setjhaba Competition Category.

SileveraSetjhaba· 2017

X alarm Filthara Ea Koae

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Moputso oa Silevera oa A' Design Award Winner in Setjhaba Category

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Colors

The Design

About X alarm Filthara Ea Koae

X alamo, ke alamo bakeng sa ba tsubang ho etsa hore ba hlokomele seo ba se etsang ha ba ntse ba e etsa. Moralo ona ke moloko o mocha oa lifilimi tsa koae. Moralo ona e ka ba sebaka se setle bakeng sa lipapatso tse theko e boima khahlano le ho tsuba mme o na le tšusumetso ho likelello tsa batho ba tsubang ho feta papatso efe kapa efe e fosahetseng.O na le sebopeho se bonolo haholo, lifilimi li na le enke e sa bonahaleng e koahelang sebaka se setle sa sketch le ka puff e 'ngoe le e' ngoe sketch se tla bonahala se hlakile haholoanyane ka ho qhekella ka leng u tla bona pelo ea hau e fifala 'me u tseba se u etsahallang.

The Recognition

About the Moputso oa Silevera oa A' Design Award

X alarm Filthara Ea Koae ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. X alarm Filthara Ea Koae e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. X alarm Filthara Ea Koae ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
Dimensions & Packaging: Our design is meant to be the exact size of the surface of any cigarette filter brands .
Tags: warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
Production Technology: This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
Design Challenge: The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
Research: We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
Inspiration: There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
Project Duration: This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
Operation Flow: These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
Team Members: LADAN ZADFAR
MOHAMAD FARSHAD
Image Credits: Photographer Mohammad Farshad
illustration LADAN ZADFAR