Bauhaus Sebeliso ea Mantlha: Oache ea letsohong by Walmir Luz

Bauhaus Sebeliso ea Mantlha: Oache ea letsohong by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Moputso oa Silevera oa A' Design Award in Moralo wa Mekgabiso Competition Category.

SileveraMekgabiso· 2019

Bauhaus Sebeliso ea Mantlha: Oache ea letsohong

by Walmir Luz

Client: All Mies

Moputso oa Silevera oa A' Design Award Winner in Mekgabiso Category

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The Design

About Bauhaus Sebeliso ea Mantlha: Oache ea letsohong

Sengoloa: Bauhaus ke oache ea letsohong e entsoeng ka chebahalo e nyane le e tiileng. Sekhoahlo se milimithara tse 41 se entsoe ka tšepe e sa hloekiseheng ea mofuta oa 316L o sebelisoang liopereisheneng, e nang le lera la physical vapor deposition, e sireletsang khahlano le ho bola le mekoko. Ho sebelisoa mochine oa Seiko VD72 quartz o nang le ts'ebetso ea letsatsi, 'me moqhaka o beha letsatsi, lihora le metsotso. Sekhahla sa ho hanela metsi ke 5ATM, kapa limithara tse 50. Lehlonya la milimithara tse 20 le na le tsamaiso ea ho tlosoa ka potlako bakeng sa ho fetola mokhoa ka potlako. Mela e hloekileng le sebopeho se bonolo li tsamaisa moralo oohle.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Bauhaus Sebeliso ea Mantlha: Oache ea letsohong ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Bauhaus Sebeliso ea Mantlha: Oache ea letsohong e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Bauhaus Sebeliso ea Mantlha: Oache ea letsohong ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch was conceived with a rebellious goal in mind: to challenge the status quo of the fashion watch industry pricing model. It embraces the power of design with a thoughtful expression of urban minimalism while integrating a simple business model to create a successful consumer product that does not rely on premium price tags. The desire in changing the natural order of the world filters through every step of the process: design, materials, production and delivery.
Dimensions & Packaging: Case: 41mm case made of surgical grade 316L stainless steel coated through physical vapor deposition process.

Movement: Seiko VD72 quartz movement with date function.

Strap: 20mm with interchangeable quick release system.

Water Resistance: 5ATM/50M
Tags: Minimalist Watch, Design Watch, Fashion Watch, Watches, Affordable Premium Watch, Watch Startup
Production Technology: Bauhaus is made of surgical grade 316L stainless steel coated through a physical vapor deposition process which makes the final piece extremely resistant to corrosion, scratches and dings; the 5ATM/50M water resistance rate allows it to be submerged in water without internal damage; and the innovative quick release system in every All Mies strap, enables an easy and quick change of style in a matter of seconds.
Design Challenge: In order to achieve a high-end design watch following industry quality standards with an affordable final price tag to our consumers, we had to strategically rethink design to delivery as a whole. The Bauhaus model dictates form as much as it lets form follows function. By simultaneously laying out concept and manufacturing processes, a powerful synergy is created, allowing ideas and product development to be symmetrically aligned to design and financial parameters.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: Bauhaus was envisioned to be elemental and yet, bold; an effortless blend of elegance with simplicity. While extracting elements from the Miesian style such as clean lines and a minimal framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency creates a final model that exudes versatility and boldness. It is a respectful understanding of the past while fiercely defining the future.
Project Duration: June 2018 to November 2018. Los Angeles/CA, USA
Operation Flow: The watch can be set using the crown. One pull to the first step or click to set the date on the subdial. One pull to the second step or click to set the hour and minutes.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC