Care for Mom to Be Mosebetsi oa Mantlha: Letšolo la Tlhokomeliso ea Sechaba ka Seyon Kim

Moralo oa Care for Mom to Be Mosebetsi oa Mantlha: Letšolo la Tlhokomeliso ea Sechaba ka Seyon Kim ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Setjhaba.

BoronseSetjhaba· 2020

Care for Mom to Be Mosebetsi oa Mantlha: Letšolo la Tlhokomeliso ea Sechaba

ka Seyon Kim

Moreki: Seyon Kim

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Setjhaba

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Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Care for Mom to Be Mosebetsi oa Mantlha: Letšolo la Tlhokomeliso ea Sechaba

Mongolo oa Buka: Hlokomela Mme ea Tla Ba ke letšolo la tlhokomeliso ea sechaba mabapi le litlhoko tsa basali ba imileng ba tsamaeang. Letšolo lena le kopa bapalami-'moho hore ba fane ka setulo ka har'a terene kapa sebaka sa ho paka koloi. Boitsebiso ba pono bo hlaha ho tsoa ho letšoaisong le kopanyang setšoantšo sa motho ea imileng le sebopeho sa pelo, se emelang boimana le tlhokomelo. Mmala o mofuthu oa 'mala o phatsimang oa khoahlano ea bofubelu le tšehla o sebelisoa sebakeng sa mmala o tloaelehileng ho amahanngoa le boimana. Liphoustara le litekete tse hatisitsoeng tsa subway li jere letšoaisong seteisheneng le libakeng tsa ho paka.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Care for Mom to Be Mosebetsi oa Mantlha: Letšolo la Tlhokomeliso ea Sechaba ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Care for Mom to Be Mosebetsi oa Mantlha: Letšolo la Tlhokomeliso ea Sechaba e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Care for Mom to Be Mosebetsi oa Mantlha: Letšolo la Tlhokomeliso ea Sechaba e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Boholo le Phuthelo: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Lithegi: care, pregnant, awareness, campaign
Theknoloji ya Tlhahiso: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Phephetso ya Moralo: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Dipatlisiso: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Kgothaletso: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Nako ya Projeke: 3 weeks in New York City.
Tsamaiso ya Mosebetsi: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Litho tsa Sehlopha: Seyon Kim
Litlotla tsa Setshwantsho: Photographed by Seyon Kim