Macau Light Festival 2018 TVC Primary Function: Papatso ea Thelevishene by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 Moputso oa Silevera oa A' Design Award in Moralo wa Filimi, Vidio le Anime Competition Category.
SileveraFilimi· 2020
Macau Light Festival 2018 TVC Primary Function: Papatso ea Thelevishene
Client: Mirage Visuals
Moputso oa Silevera oa A' Design Award Winner in Filimi Category
Verified Award Winner
Verify Award Status for #89403The Design
About Macau Light Festival 2018 TVC Primary Function: Papatso ea Thelevishene
Macau Light Festival 2018 TVC ke papatso ea thelevishene e entsoeng ho phatlalatsa mokete oa mabone oa toropo. Papatso ena e hlahisa mokete ona e le tunnel ea nako. Pono ea motho oa pele e tataisa mohlomphehi ho pholletsa le lisebelisoa tsa mabone, ho phatlalatsa mabroro a nang le litekanyo tse tharo le lipapali tse kopanyang batho. Likarolo tsa lehae tsa ho pheha lijo, kaho ea meaho, setso le boiqapelo li bontšoa e le bonono ba lisebelisoa ka hare ho animeshene. Litšoantšo tsohle li ile tsa rerwa ka storyboard 'me tsa lekoa e le motsamao oa demo ka software e nang le litekanyo tse tharo pele ho filiming. Litšoantšo tsa liketso tse phelang, liphello tsa pono le litšoantšo tse tsamaeang li kopantsoe hammoho.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Macau Light Festival 2018 TVC Primary Function: Papatso ea Thelevishene ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Macau Light Festival 2018 TVC Primary Function: Papatso ea Thelevishene e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Macau Light Festival 2018 TVC Primary Function: Papatso ea Thelevishene ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Team Members
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Image Credits
- MIRAGE VISUALS All right reserved.
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