BLunch Mokotla wa Lijo o Sitisang Mocheso by Valeria Zerbo

BLunch Mokotla wa Lijo o Sitisang Mocheso by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Dikgabiso tsa Feshene le Maeto Competition Category.

BoronseSekgabiso· 2020

BLunch Mokotla wa Lijo o Sitisang Mocheso

by Valeria Zerbo

Client: Pinapple New York

Moputso oa Boronse oa A' Design Award Winner in Sekgabiso Category

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Colors

The Design

About BLunch Mokotla wa Lijo o Sitisang Mocheso

Taba ea Buka: BLunch ke mokotla wa lijo o sitisang mocheso, o etselitsoeng basali ba nang le matsatsi a matelele a mosebetsi. Likarolo tse peli li boloka lijo le lintho tsa botho li arohane. Karolo e kholo e sitisang mocheso e nang le zip e bohareng e tšoara lijo tsa motšehare kapa lijo tse nyane, athe karolo e patisaneng e nang le zip e holimo e tšoara lintho tsa letsatsi le letsatsi. Molelele o thibelang metsi o thibela ho rotha, 'me meroko e kang mokoting oa lesela e pata lesela le kahare le sitisang mocheso. Ho boetse ho fanoe ka pokotho ea kantle e senyehileng. Mokotla ona o entsoe ka letsoho Italy ka letlalo la "full grain" le lesela le loheloeng la Italy, tse khethiloeng ka lebaka la mofuta oa tsona le matla a tsona a ho tšoara nako e telele.

The Recognition

About the Moputso oa Boronse oa A' Design Award

BLunch Mokotla wa Lijo o Sitisang Mocheso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. BLunch Mokotla wa Lijo o Sitisang Mocheso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. BLunch Mokotla wa Lijo o Sitisang Mocheso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.