Pass On Letoto la Litšoantšo by Eduardo Dulla

Pass On Letoto la Litšoantšo by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Moputso oa Boronse oa A' Design Award in Moralo wa Fotokherafi le Tshebetso ya Ditshwantsho Competition Category.

BoronseFotokherafi· 2020

Pass On Letoto la Litšoantšo

by Eduardo Dulla

Client: Eduardo Dulla

Moputso oa Boronse oa A' Design Award Winner in Fotokherafi Category

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Colors

The Design

About Pass On Letoto la Litšoantšo

Pass On ke letoto la litšoantšo le hahiloeng ho pota setšoantšo sa molaetsa o koaletsoeng ka har'a lebotlolo. Setšoantšo ka seng se bululetsoe ke lentsoe le le leng, joalo ka tšepo kapa boahi, 'me se emela lentsoe leo ka moelelo oa lona kapa ka ketsahalo ea sebele. Likarolo tse tharo tse ts'oanang, e leng molaetsa, lebotlolo le metsi, li hlaha setšoantšong se seng le se seng, leha sehlooho se seng le se seng se tšoaroa ka mokhoa o fapaneng. Ho hahiloe libaka tsa lipono, li-aquarium tse ikhethang le mekhoa e itseng bakeng sa litšoantšo. Litšoantšo tsa dijithale li kopanya khokahano le kopanyo ea litšoantšo, 'me li hatisoa ka inkjet holim'a pampiri ea kotone.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Pass On Letoto la Litšoantšo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Pass On Letoto la Litšoantšo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Pass On Letoto la Litšoantšo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla