Khauta Thuto · 2020
Powerbox Wanja Letoto la Libuka tsa Boithuto
by Jaehun Kim
- Moputso oa Khauta oa A' Design Award 2020 in Thuto
- CLIENT: Visang
- Estimated Number of Design Views: 67,619
- Verification code EFF051FBA7 · Verify this award
Colors
About Powerbox Wanja Letoto la Libuka tsa Boithuto
Powerbox Wanja ke letoto la libuka tsa boithuto tse etselitsoeng baithuti ba sekolo sa mathomo. Letoto lena le sebelisa Mokhoa oa ho Ithuta oa Powerbox, oo ho oona likhopolo tsa ho ithuta li aroloang ka likarolo tse nyenyane tse behiloeng ka har'a liforeimi tsa sekwere. Libuka tse mashome a mabeli li koahela lihlopha tsohle tsa sekolo sa mathomo, 'me thuto ka 'ngoe e fuoa 'mala o ikhethileng bakeng sa ho e tseba habonolo. Libapali tsa sebōpeho sa khubu li hlaha likhutlong tsa libuka, 'me libuka tse 'nè li etsa sebōpeho se seholo sa khubu ha li kopantsoe. Ho kenyelelitsoe lisebelisoa tsa lipapali tsa pampiri, e le hore baithuti ba ka aha lipopae tsa khubu, e leng ketso e tšehetsang kutloisiso ea sebaka le ho boloka thahasello.
About the Moputso oa Khauta oa A' Design Award
Powerbox Wanja Letoto la Libuka tsa Boithuto ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Powerbox Wanja Letoto la Libuka tsa Boithuto e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Powerbox Wanja Letoto la Libuka tsa Boithuto e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Press Kit
- Unique Properties
- Wanja is a brand that enhances the learning skills of elementary school students using the Powerbox Learning Method, a learning system that splits concepts into digestible bits that are put into boxes to help children learn them more quickly, and to motivate them to do so. Making various box-shaped paper toys provided with the study book not only captures the learners’ interest but also improves their spatial cognition skills.
- Dimensions & Packaging
- Wanja is a study book series for all elementary school grades and is composed of twenty books. Each book is 230mm by 304mm by 15mm, with paper toy specifications that differ by unit.
- Tags
- Elementary School Study Book, Powerbox Learning Method, Learning Confidence, Child’s Smile, Polyhedron, Cube, Curiosity, Creativity, Paper Toy
- Production Technology
- Wanja makes active use of orange colors, with a symbol design showing a child who is smiling to deliver a brand atmosphere that is bright and fun. The graphic motif of the character design is the cube, which is used throughout to pique the interest of learners. Academic subjects are assigned different colors to make the materials easier to recognize. Areas on the cover design of the study book in particular were coated with glossy material to maximize the visual effect.
- Design Challenge
- We researched what elementary school students are interested in, while at the same time studying the graphic motifs that can best represent the Powerbox Learning Method. As a result, we selected the cube as the graphic motif, as it can be changed and expressed in different ways. We then selected cube-shaped game characters preferred by elementary school students, which were implemented in the cover design and paper toy kits to complete a consistent brand design.
- Research
- Digital natives are unique in being used to consuming short frame-based content items. Using this idea, we developed a system called the Powerbox Learning Method in which learning concepts are split into bits that are organized into square frames. The series also provides paper toy kits of cube-shaped characters to deliver the smile and enjoyment brand value. Twelve different types of toys attract the interest of learners, and collecting them provides learners another level of entertainment.
- Inspiration
- The paper toys are designed using various cube-shaped characters, which are also allocated in different forms on the cover of the textbook. The four study books are designed such that a large cube shape can be shown when they are combined together. The text inside the book also makes use of square design elements to complete a consistent brand identity.
- Project Duration
- This project began in Seoul, Korea in August 2019 and wrapped up in January 2020. The series will be sold in Korea beginning in March 2020.
- Operation Flow
- From cover designs using cube-shaped characters as graphic motifs to the Powerbox Learning Method used in the text and cube-shaped paper toy making activities, Wanja provides a consistent brand experience. The vivid colors in the cover design provide a bright brand image, while paper toy making delivers an enjoyable brand experience.
