Puisano le Moetsi oa Moralo
14 dipotso
I was always attracted by shaping things – be they events, situations, or objects, so I guess I always wanted to be a designer. As a professional designer, I am self-taught and never graduated any design school.
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I was always attracted by shaping things – be they events, situations, or objects, so I guess I always wanted to be a designer. As a professional designer, I am self-taught and never graduated any design school. My background as a designer I can say, starts in childhood, when I was always building and crafting objects for play or for practical purposes. I could say I became a professional when I started working with my company, in 2015, for developing the pieces of furniture I am producing and selling now.
Can you tell us more about your company / design studio?
I founded Leea Toys in 2015-2016, after being very enthusiastic about what I was creating in my backyard for my little giirl Leea. Encouraged by friends and family, I put all my energy into this absolutely new and unknown domain for me – kids furniture, starting from scratch. I opened a workshop and started selling locally online. I was amazed by the results, the warm and enthusiastic feedback from clients, and especially by the fact that the buyers were highly educated people , especially in the fields of architecture, design, child care and child education. In 2017 I listed my products on marketplaces offering them to the European Union market and to my surprise, I got the same enthusiasm from there too. Since then, I was constantly improving my work and growing the sales, reaching the 1M Eur salles figure in 2020, selling more than 5000 units, and running a 10 workers mini factory.
What is "design" for you?
Design for me is purposefully giving meaningful, beautiful and new shape to things. I think it is an ancestral achievement of humans, since they started building tools, or even earlier, since they started knowingly and consciously shaping a situation in their advantage. I think there is a difference between how a bird designs its nest and how a human designs its tools. In my opinion, consciousness, planning, pre-determined purpose and beauty are inseparable from design.
What kinds of works do you like designing most?
My design is practical and minimalistic. Mostly I like to improve things in a practical manner, and I am fascinated and like to work with mechanisms. Aesthetics comes second, but it is also important.
What is your most favorite design, could you please tell more about it?
I guess it would be an aerodynamic object, maybe a boomerang, or a high speed vehicle
What was the first thing you designed for a company?
a multifunction piece of furniture called The Toddler Station
When do you feel the most creative?
at 3AM when I wake up with the solution I could not grasp one evening before :)))
Which aspects of a design do you focus more during designing?
practicality and shape for a purpose
What kind of emotions do you feel when you design?
I feel a state of flow and focus I can not acheive otherwise.
What kind of emotions do you feel when your designs are realized?
I feel like coming home from a long trip. But I never unpack.
What makes a design successful?
I think its the appreciation it gets from users
When judging a design as good or bad, which aspects do you consider first?
Is it useful? Is it new/unseen before? Is it beautiful? Does it surprise me? Does it have a bit of genius?
From your point of view, what are the responsibilities of a designer for society and environment?
The responsibility is huge. Everything starts with design. It actually is the way we shape our world. We have grown so powerful that our impact on the planet we live on is no longer insignificant. We should consider the way our planet will look like in the future as a design project.
How do you think the "design field" is evolving? What is the future of design?
Design has the huge task to ensure and secure our future. It is a way of controlling reality and the only way to get us out of the way of randomness
