Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Éksperiénsial by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Éksperiénsial by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Acara Competition Category.

PerungguAcara· 2020

Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Éksperiénsial

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Acara Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Éksperiénsial

Téks Buku: Fido Dido House nyaéta instalasi merek dua poé anu diciptakeun di Covent Garden, London. Desain ieu narjamahkeun dunya dua diménsi hideung sareng bodas tina karakter Fido Dido kana rohangan tilu diménsi. Pangunjung ngalangkungan sababaraha area témaan, kalebet lemari nu eusina baju-baju ikonik sareng gudang dapur nu dieusian ku Fido Flakes. Fitur sanésna nyaéta rohangan tiis siga kulkas, ayunan pikeun istirahat, tembok interaktif pikeun corat-coret, musik nu tenang, sareng sampling produk. Setting multi-sensori ieu ngondang para tamu pikeun santai sareng ngahirupkeun pesen kampanye kalayan nyata.

The Recognition

About the A' Design Award Perunggu

Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Éksperiénsial mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Éksperiénsial diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Fido Dido House by 7UP Free Fungsi Utama: Instalasi Merek Éksperiénsial minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release