Game Fuel PRO-AM Consumer Experience Desain Acara Langsung ku PepsiCo Design and Innovation

Karya Game Fuel PRO-AM Consumer Experience Desain Acara Langsung ku PepsiCo Design and Innovation nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Acara.

EmasAcara· 2020

Game Fuel PRO-AM Consumer Experience Desain Acara Langsung

ku PepsiCo Design and Innovation

Klién: PepsiCo Design and Innovation

Pamenang A' Design Award Emas dina Katégori Acara

106,960

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #100581

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Game Fuel PRO-AM Consumer Experience Desain Acara Langsung

Game Fuel PRO-AM nyaéta acara maén game langsung anu diciptakeun pikeun merek inuman sarta disiarkeun ka pemirsa di imah. Acara ieu ngajodokeun gamer profésional sareng selebriti pikeun nampilkeun mode game dua-lawan-dua anu anyar sarta pikeun ngenalkeun kaléng inuman anu anyar. Set studio dicaangan ku warna beureum jeung biru, warna inti produk, pikeun nyiptakeun éfék dramatis sarta pikeun misahkeun dua tim. Tipografi anu kandel jeung warna anu kuat masihan rohangan éta interpretasi modéren tina dunya gaming. Set ieu dirancang sangkan katingali jelas dina layar salila siaran.

Pangakuan

Ngeunaan A' Design Award Emas

Game Fuel PRO-AM Consumer Experience Desain Acara Langsung mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Game Fuel PRO-AM Consumer Experience Desain Acara Langsung diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Game Fuel PRO-AM Consumer Experience Desain Acara Langsung nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspirasi: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Baca Siaran Pers

Disponsoran