Beyond the Blue Buku by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Citak Competition Category.

PerakCitak· 2020

Beyond the Blue Buku

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award Perak Winner in Citak Category

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Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Buku

Beyond the Blue nyaéta buku ngeunaan masalah lingkungan anu patali jeung laut. Unggal bab diwanohkeun ku hiji potongan warna anu béda-béda anu nembongkeun rupa-rupa wajah sagara. Potongan warna héjo ngagambarkeun leuweung laut anu séhat, sedengkeun potongan warna beureum nuduhkeun laut anu poék ku getih paus. Warna dipaké minangka cara anu basajan tur universal pikeun ngajéntrékeun topik lingkungan anu kompléks ka nu maca sagala umur. Buku ieu ukuranana 187 mm ka 245 mm sarta miboga 90 kaca. Nyitakna maké tinta minyak kedele dina keretas matte 100 g, sarta ngajilid maké benang ngurangan pamakéan lém.

The Recognition

About the A' Design Award Perak

Beyond the Blue Buku mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Beyond the Blue Buku diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Beyond the Blue Buku mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam