Poma Sikat Gigi Listrik by Andrei Majewski

Poma Sikat Gigi Listrik by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Produk Kosmetik Competition Category.

PerungguProduk Kosmetik· 2020

Poma Sikat Gigi Listrik

by Andrei Majewski

Client: PomaBrush

A' Design Award Perunggu Winner in Produk Kosmetik Category

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Verified Award Winner

Verify Award Status for #101946

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poma Sikat Gigi Listrik

Poma nyaéta sikat gigi listrik anu dirarancang pikeun perawatan gigi sapopoé sareng pikeun tiluruk. Awak sareng sirah sikat dijieun tina silikon grade kadaharan, anu masihan cekelan anu aman sareng ngabersihan gigi jeung gusi kalayan lemes. Bulu sikat silikon nyerep bakteri leuwih saeutik sareng ngan kedah diganti dua kali sataun. Awak sikat gigi ieu 20 persén leuwih leutik tibatan kalolobaan sikat gigi listrik, sareng ngan hiji mode nyikat anu ngajadikeun pamakéanana basajan. Kotak pangeusi anu ringkes tiasa dianggo sacara nirkabel sareng ngajaga sikat gigi tetep aya daya salami tilu bulan deui.

The Recognition

About the A' Design Award Perunggu

Poma Sikat Gigi Listrik mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Poma Sikat Gigi Listrik diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Poma Sikat Gigi Listrik minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales