Fresh Blood DG Youth Pameran Budaya by Ruikang Xie

Fresh Blood DG Youth Pameran Budaya by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Acara Competition Category.

PerungguAcara· 2021

Fresh Blood DG Youth Pameran Budaya

by Ruikang Xie

Client: Xiexie Design

A' Design Award Perunggu Winner in Acara Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Pameran Budaya

Fresh Blood DG Youth mangrupa pameran budaya anu diayakeun di Dongguan, Cina. Pameran ieu nampilkeun genep peserta pameran lokal kalayan téma pasokan seger tina inovasi budaya. Tatanana disusun sapertos pasar sayuran, kalayan lampu sayuran anu bisa muter dipasang di luhureun jajaran méja padagang. Genep kadaharan lokal ngagambarkeun identitas genep peserta pameran. Kusabab tempatna teu bisa nampung karya asli, selebaran A5 dipotong (die cut) jadi wangun kadaharan, saperti hangsa panggang, sarta dicitak kalayan téks jeung gambar. Kantong kertas anu pangbeuratna boga ukuran 340 ku 380 milimeter.

The Recognition

About the A' Design Award Perunggu

Fresh Blood DG Youth Pameran Budaya mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Fresh Blood DG Youth Pameran Budaya diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Fresh Blood DG Youth Pameran Budaya minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen