Alpha Series Nyukur by Mert Ali Bukulmez

Alpha Series Nyukur by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award Beusi in Produk Kosmetik Competition Category.

BeusiProduk Kosmetik· 2020

Alpha Series Nyukur

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award Beusi Winner in Produk Kosmetik Category

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Verified Award Winner

Verify Award Status for #103033

View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Nyukur

Séri alfa mangrupikeun alat pencukur anu semi-proffesional anu tiasa ngadamel tugas dasar pikeun perawatan raray. Ogé produk anu nawiskeun solusi higienis sareng pendekatan inovatif digabungkeun sareng éstétika anu éndah. Kesederhanaan, minimalism sareng fungsionalitas digabungkeun sareng interaksi pangguna gampang ngawangun dasar tina proyék. Pangalaman pangguna anu bungah nyaéta konci. Tip tiasa gampang dileungitkeun alat cukur sareng disimpen kana bagian panyimpen. Telaga dirancang pikeun ngecas alat panyukur sareng meresihan tip anu dirojong ku UV Lampu dina bagian panyimpen.

The Recognition

About the A' Design Award Beusi

Alpha Series Nyukur mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Alpha Series Nyukur diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Alpha Series Nyukur dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019