Platina Pilem · 2020
The Simplest Happiness Animasi Komérsial
by Yen C Chen
- A' Design Award Platina 2020 in Pilem
- CLIENT: Fox Movies
- Estimated Number of Design Views: 726,825
- Verification code 9A1D56CE0F · Verify this award
Colors
About The Simplest Happiness Animasi Komérsial
Dina zodiak Cina, taun 2019 mangrupikeun taun babi, janten Yen C mendesain irisan babi éta, sareng éta pun "dina pilem anu panas" dina basa Cina. Karakter anu senang saluyu sareng gambar saluran sareng raos bagja anu hoyong pasihankeun ka saluran para hadirinna. Video nyaéta kombinasi opat elemen pilem. Barudak anu maén tiasa nunjukkeun kabagjaan murni, sareng ngarepkeun pamiarsa bakal parasaan anu sami pikeun nonton pilem.
About the A' Design Award Platina
The Simplest Happiness Animasi Komérsial mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. The Simplest Happiness Animasi Komérsial nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. The Simplest Happiness Animasi Komérsial mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.
Press Kit
- Unique Properties
- This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
- Dimensions & Packaging
- video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
- Tags
- Animation, 3d, motion graphics, advertising, movie
- Production Technology
- The project was realized using adobe software and 3d softwares.
- Design Challenge
- The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
- Research
- For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
- Inspiration
- With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
- Project Duration
- Project has been done in Feb 2019 Taiwan.
- Operation Flow
- Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
- Patents
- Copyright © 2019 Yen C
- Image Credits
- Video Credits:Yen C Chen, The simplest happiness, 2019
