Lvyou Road Jinmao Palace Primary Function: Puseur Penjualan by Zhen Chu

Lvyou Road Jinmao Palace Primary Function: Puseur Penjualan by Zhen Chu is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Interior Competition Category.

PerakInterior· 2020

Lvyou Road Jinmao Palace Primary Function: Puseur Penjualan

by Zhen Chu

Client: ChuZhen, Jiang Zhengnan

A' Design Award Perak Winner in Interior Category

17,668

Verified Award Winner

Verify Award Status for #104303

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lvyou Road Jinmao Palace Primary Function: Puseur Penjualan

Lvyou Road Jinmao Palace nyaéta puseur penjualan anu aya di Jinan, Cina. Desain interiorna neruskeun gaya arsitéktur nu geus aya sarta ngagunakeun garis-garis basajan pikeun ngawangun permukaan anu lega. Wangun gunung jeung cai dibawa kana rohangan pikeun nyiptakeun suasana anu tenang tur puitis. Témbok bata anu dumasar kana pola témbok kota Cina kuno jeung kisi-kisi anu nyaring cahaya ngahasilkeun paduan antara cahaya jeung kalangkang. Jalan-jalan anu tengtrem mimitina nawiskeun pangalaman rohangan anu diwatesanan tuluy muka kana wewengkon anu leuwih lega, ngajak sémah pikeun ngajajah. Bata-bata jalur ieu dipasang kana témbok ku panangan.

The Recognition

About the A' Design Award Perak

Lvyou Road Jinmao Palace Primary Function: Puseur Penjualan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Lvyou Road Jinmao Palace Primary Function: Puseur Penjualan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Lvyou Road Jinmao Palace Primary Function: Puseur Penjualan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interior design continues the architectural style, and adopts concise languages to outline the overall spacefeaturing large surfaces. It extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience.With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Dimensions & Packaging: Area: 1500 square meters
Category: Sales
Tags: G-Art, sales center, mountains and water, upscale community, transformation
Production Technology: To ensure perfect effects, strip bricks were fixed onto walls by hand.
Design Challenge: The sales center was transformed from an old building which featured appropriate spatial proportions with low ceiling and large floor area.Based on the expansive plot and large number of visitors, the client requested generous and open spaces.
The challenges were how to optimizethe spatial proportions and raise the storey height by minimum amount of transformation work, and how to create a sense of rhythm and playfulness while ensuring openness and expansiveness of spaces.
Research: The project is situated at Shenwu Village, Jinan City, China. The site is surrounded by mountains, which reminded the designers of rolling mountains and surging water. So they incorporated those natural elements into the interior design, hoping to create an elegant and tranquil ambience. Through exploring theconnection between humanistic landscapeand contemporary spaces from a prudent perspective, the designers created an illusionary "city of mountains and water", waiting people to explore.
Inspiration: The most unique property lies in creation of spatial scenes.
The project explores the connection between humanistic landscapeand contemporary spaces, creates an illusionary "city of mountains and water" for people to explore.
The brick walls that draw on patterns ofancient Chinese city walls, the grilles that generate interplay of light and shadows, together produce a charming and elegant oriental ambience. Such an atmosphere is also highlighted by the floating "boxes" and outdoor landscape.
Project Duration: The project was started in April 2019 and finished in October 2019 in Jinan.
Operation Flow: The project extracts forms of mountains and water, draws on architectural aesthetic and brings in nature, to create a poetic interior ambience. With rolling mountain elements and serene passages, the sales center firstly provides a restraining spatial experience and then gradually opens up another world, attracting visitors to explore and immerse themselves into it.
Team Members: Chief designer: Zhen Chu
Designer: Kang Liu
Designer: Zhengnan Jiang
Designer: Wanting Wang
Designer: Kun Li
Designer company：G-Art Architecture and Interior Design
Image Credits: Photography: Zhangjiakou Zebra Vision Cultural Communication Co., Ltd