Inside Out Desain Paméran ku Hong Kong Trade Development Council

Karya Inside Out Desain Paméran ku Hong Kong Trade Development Council nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Acara.

PerungguAcara· 2021

Inside Out Desain Paméran

ku Hong Kong Trade Development Council

Klién: Hong Kong Trade Development Council

Pamenang A' Design Award Perunggu dina Katégori Acara

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Désain

Ngeunaan Inside Out Desain Paméran

Inside Out mangrupa desain acara anu diciptakeun pikeun DesignInspire, hiji paméran tilu poé anu dilaksanakeun di Hong Kong. Konsépna ngabalikkeun struktur témbok samentara ti jero ka luar pikeun némbongkeun sakabéh mékanismena. Panél kayu lapis anu teu diolah, alat-alat pamasangan siap pakéna, sarta scaffolding sewaan ngabentuk témbok lawang asup, méja panarima tamu, forum terbuka, dua bengkel terbuka, sarta wewengkon paméran babarengan. Sacangkéng aturan geus disiapkeun samemeh konstruksi pikeun ngurangan runtah di lokasi jeung ngamungkinkeun bahan-bahan dipaké deui. Latar anu mentah tur nétral ieu kontras jeung grafis sarta produk-produk anu dipamérkeun.

Pangakuan

Ngeunaan A' Design Award Perunggu

Inside Out Desain Paméran mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Inside Out Desain Paméran diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Inside Out Desain Paméran minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Diménsi & Bungkusan: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Tag: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Téknologi Produksi: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Tantangan Desain: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Panalungtikan: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Inspirasi: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Durasi Proyék: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Alur Operasi: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Patén: Copyrights belong to Hong Kong Trade Development Council, 2019
Anggota Tim: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Krédit Gambar: Hong Kong Trade Development Council